Great Logo Design to Achieve a Strong Business Identity

Any business is doomed without an identity. This is why all the successful brands today have invested heavily to create their unique business identities. Reaching out to your customers is the norm these days as they have a variety of options to choose from. Why should they pick you over someone who is actually making an effort to reach out to them? A logo design is one of the aspects that companies use to create a strong brand identity as it’s the first thing anyone would notice about a particular brand.

Before you start with anything, it’s imperative to know what your brand emphasizes on. Is it more about conjuring emotions? Or is it value drive? The point is to reflect your business personality in its logo. The arrow in amazon logo reflects its diverse range of products from A-z. Meanwhile, an unfinished global puzzle in Wikipedia logo asks people to contribute by filling up the unfinished pieces. Their logos portray what the company stands for and delivers a subtle message at the same time.

Presentation of your logo is critical in creating an inimitable business logo design. Unique business names always go well with the logotype. It is easier for customers to know your brand if it’s in the logotype. On the other hand, logo marks are useful when you have a common name for your business. A logo mark would make your logo unique, distinguishing it from your competitors. Exclusivity is a significant aspect of creating a strong business identity as customers should be able to discern you from the other brands out there.

Using your logos in the promotional video and other online content is one the most effective strategies adopted by many companies. The videos reach to wider target audience than any other branding medium and this fact has been realized by many. Creative use of logo design in the form of animated logos is highly advised for companies seeking brand identity. Videos are memorable and create a strong association with the viewer. If you are able to create a great animated version of your logo or even a simple logo, you are bound to make an impact.  

A simple logo will always create the most impact. Some of you may want to disagree with me but look at the Apple logo or a Nike logo. What do you see? Not so much, yet you don’t feel like looking away from looking at their logos. A logo design that is supposed to create a strong brand identity must be simple and decipherable at a first glance. No one will look at your logo for more than few seconds, therefore better come up with the one that can be understood in a glare.