Goals vs. Objectives vs. Strategies vs. Tactics
So one has to be absolutetly CLEAR about Goals vs Objectives vs Strategies vs Tactics
As....
While establishing new desired outcomes and planning how we are going to achieve them, some of us may be confused about the differences between goals, objectives, strategies and tactics.
Generally speaking, here’s a brief explanation of each followed by an example at the bottom.
Goals:
Goals are longer term and are not necessarily tangible. They define the desired end results that we strive to achieve. Goals provide direction and a purpose for our efforts.
Objectives:
Objectives are shorter term and should be specific, measurable, achievable, realistic and time-oriented (SMART). Objectives support the achievement of related goals.
Strategies:
Strategies are general approaches used to achieve complicated goals or objectives.
Tactics:
Tactics are actions taken or tools used to help implement the strategies, achieve objectives and attain goals.
Comments (1)
Mike G.
12
Marketer
Now, I have learned something there...I use goals vs. dreams as a thinking process. I took all of the above as a goal and other things as dreaming.