Getting Your Digital Strategy Right With Michael Dadoun’s Tips

It seems every business these days is pitching for the best digital strategy. A good digital strategy will help you utilize the digital space to market your products and do business.  A good digital strategy will help you find new markets. It will help you create your brand. It will help define your goals as to what you want to do with your digital assets. Also, it will help you find the right promotional strategies. With so many technological and regulatory changes, it is important to keep your digital strategy updated. 

Here are some of the things that Michael Dadoun has to say about creating a sound digital strategy. The initial steps to finding the right digital strategy are mentioned below. 

Focus on your strengths

Like any business growth strategy, you need to focus on things you do best. Digital strategies can be successful if customized to your business needs. If you are doing better with your blog, it would be a good idea to focus mainly on blogging and secondary focus on other channels such as social media. 

Allocate budgets

While digital advertising may be less costly than traditional media such as print or TV, you will still need to spend money on advertising, website development, and so on. You have to ensure that you have the right budget and can spend money on marketing in the digital space. Setting priorities ensures that even with a limited budget you can get the best results. 

Optimize for search engines 

There are plenty of things you need to focus on such as search engine optimization strategies. The blog is one way to create more audience awareness about your brand. You also need to create your social media pages, because this is where many customers will interact with you. Don’t forget to include contact information, to be considered more authentic. Your digital strategy should focus on recent trends such as local searches. Your contact information is an important step for being found in locality based searches. 

Have authentic reviews

According to Michael Dadoun, your digital strategy is all about building credibility. There are sites that will help you get reviews for your business. You can ask customers to leave reviews. One of the things you need to have a plan for would be negative reviews. While using your own site, you have the freedom to feature the reviews selected by you. Other sites such as ecommerce hosted platforms and business directories will not offer this freedom. So, you would need to have a plan on how to deal with unhappy customers. 

Use new technology

Make sure your digital strategy includes new technology. There are plenty of ways to have a mobile friendly website, and you need to explore these methods. Since many customers are using their mobile phones to search the web, having this type of mobile presence is very important for your goals of meeting the right growth in business. 

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Michael Dadoun Montreal based entrepreneur offers insights into building a solid digital presence with strong basics. Michael Dadoun, Upclick CEO has abiding interest in internet commerce, start ups, and digital payments.