Future Trends for Custom Window Boxes

In the cut-throat business environment, every company aims to market its products in the most attractive manner possible. One such marketing tactic is the cut-out window created in custom boxes to provide customers with interaction with the product inside without opening the packaging. This facility of window in packaging boxes provides uniqueness to the product as well as builds confidence of customers in the brand and boosts its sales. But, with fast pacing changes occurring in contemporary marketing through technological, environmental, and various other factors, innovative options are being introduced to further enhance the packaging experience.  In this article, we’ll share with you key innovative trends that can be introduced in custom window boxes to further enhance their attractiveness among customers. These innovations in custom printed window boxes will certainly help companies build a clientele by building confidence in customers, increasing brand recognition, and boosting sales as a result. 

Major Trends in Custom Window Boxes in 2023

Starting 2023, the package industry has introduced certain trends integrating technology, sustainable options, and harnessing deeper human psychological understanding, that will transform the packaging experience of custom boxes. Some of the trends are as followed:

1. Sustainable Materials

With the growing awareness of environmental degradation which is one of the key issues of the 21st century, people are becoming conscious of their brand choices that are anti-environment. So there is a growing trend of utilizing eco-friendly materials like cardboard, kraft paper, and paper packaging in custom window boxes like any other packaging boxes as well. And this is one of the trends that is not going away anytime soon but its demand will only increase as environmental degradation is here to stay as well.

2. Eco-Friendly Window Material

Another relevant trend is switching plastic-made custom box windows with sustainable material windows that will complete the sustainability properties of the packaging boxes. It will only be feasible for businesses to incorporate these sustainable packaging options as they have several economic benefits as well. These benefits include their ability to be compostable and can be ordered in bulk hence, cutting manufacturing prices in the long run. 

3. Smart Packaging

Smart packaging means including innovative technological elements that will enhance the packaging experience and make them more interactive and engaging. Examples of smart technology can be QR codes and NFC tags i.e. Near Field Communication tags. Both of these technologies allow consumers to access much more information than simple packaging provides.

4. Augmented Reality (AR)

As mentioned above the addition of smart technology in custom window boxes, these technologies as NFC tags or QR codes will provide information through devices like smartphones, tablets, etc. through a technology called Augmented reality. Augmented reality is the technology that superimposes the digital world onto the real world combining the two. In the case of custom window boxes, smart packaging technology like QR codes will be attached to the box which will be detected by a smart device like a cell phone. The AR application installed in the mobile will detect the QR code through the mobile camera and will present digital information on the mobile screen. This information will let customers judge the product better than just looking at it through the packaging window.  

5. Interactive Packaging

Another aspect of AR technology is interactive packaging it provides to engage customers and help build brand recognition. In the case of custom window boxes, through the installation of smart technology and AR technology, engaging digital content will be provided to the customers. This content will be either entertaining or educative or both to engage customers through interactive content and create a memorable unboxing experience.  

6. Austere Designs Packaging

In the realm of packaging boxes including custom window boxes, another trend that will be followed will be introducing minimal design. In other words, it can be explained as, ‘Keeping it simple and elegant.’ With the integration of AR and Smart technology, there will be less need for typography and printing designs on the packaging boxes. Aesthetically speaking, this trend has been introduced to consume less printing and colors on the packaging. Instead, use material, printing ink, and colors that produce high-quality packaging and fewer design orientations keeping packaging simple and elegant.

7. Multi-Purpose Packaging

This is another forthcoming innovation that will be brought about in packaging boxes including custom window boxes that can be useful for both brands and customers is the availability of multi-purpose packaging. This means integrating components in packaging boxes including custom window boxes, that are detachable and can be used by customers for other future purposes like storage, arrangers or exhibition stands, etc. This additional feature will prove to be useful for customers and will help promote brand recognition. Companies can print their logos on these detachable components to promote branding in the long run.

8. Gift Packaging

Another variant of multi-purpose packaging is packaging boxes including custom window boxes to be made so they can be used as gift boxes for customers as well. This packaging will need sustainable and durable material with a minimal and elegant design that will provide both attractiveness and storage capacity for the people to whom they will be used to gift. Such packaging will promote brand recognition by word-of-mouth marketing.

9. Artifact Safeguard

Product protection is another feature that will be added in future packaging boxes including custom window boxes by integrating RFID tags. These tags will provide additional security to the products through product detection and authentication. Another additional feature will be tamper-evident seals which is a device for revealing if the packaging seal has been opened before or not. These additional features will make sure the safety of the products and provide customers with a sense of security regarding their products. Customers like to feel safe with their product packaging so such features will build brand clientele through trust and increase brand recognition. 

10. Integrating A.I Technology

Unlike the QR codes, RFID, and NFC tags, the integration of Artificial Intelligence in future packaging boxes including custom window boxes will serve the brands more purpose than the customers. AI technologies such as data analytics will help brands study consumer behavior and inclinations. This data will be then analyzed by brand data analysts to create more attractive and interactive packaging and product modifications and solutions to gratify the customers’ demands.

Conclusion

Custom window boxes provide customers with the convenience of viewing the product before buying it. But, with the advent of new technologies and varied environmental and psychological preferences, new trends have been introduced in packaging boxes including custom window boxes. In this article, we have shared with you these new trends incorporating different technologies while adhering to changing environmental and customer demands. Catering to these demands and integrating these trendy customizations will certainly enhance customer experience hence building a clientele, increasing brand recognition, and boosting sales.

CPP Packaging offers services for custom-printed boxes including custom window boxes, in the United States at market-competitive charges. Our satisfied customers attest to our quality services. Visit  https://www.cppboxes.com/custom-boxes/ to see details and acquire our services to maximize your business potential.