Trying to predict the future is often considered a fool’s errand. However, by gathering adequate data and analyzing repetitive patterns and trends, we can make some calculated projections for the future of web development in ecommerce. Let us begin by understanding the major changes in consumer behavior that will drive the future of the ecommerce industry.

How’s the future looking for ecommerce?

The landscape of the ecommerce industry is undergoing massive changes and several new web development trends have emerged that have paved the way for these changes. The main objectives of these still remain:

· Offering smooth customer shopping experiences

· Creating holistic brand experiences

· Empowering anytime, anywhere selling

In short, the enhancement of comfort and convenience for sellers and buyers remains the focal point for new trends in ecommerce web development. Let’s check out some of those major trends that will change the way the industry works.

Trends driving the growth of ecommerce

1. Increase in automation

Automation helps us to complete tasks easily with minimal human intervention. While we can already see an abundance of AI development (Artificial Intelligence) and ML (Machine Learning) in ecommerce web development these days, reports suggest that it is bound to increase further. Some examples include the use of AI chatbots on websites and robots, and drones in the supply chain. Automation is also used to study customer behavior & purchase data to personalize shopping experiences.

2. Growth of global ecommerce

Pandemic has paved the way for more and more consumers to shop online and this number will keep rising, according to experts. There is also a surge in companies expanding their sales to other countries. This has shifted the focus on creating market-specific web development and marketing campaigns and the localization of the ecommerce website.

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3. Mobile commerce and PWAs

Mobile shopping is no longer an option and has become a necessity. Thanks to the ability of PWAs to deliver an engaging customer experience in web development with their speed and reliability. As compared to a conventional web page, PWAs (Progressive Web Apps) provide an online experience that is similar to a native application — and this is particularly beneficial for mobile devices.

4. Voice commerce

The popularity of voice technology applications like Alexa, Siri, and Google Home in web development has increased multifold and is expected to keep rising. The same holds true for headless technology. Headless technology in ecommerce is a commerce engine that can be connected to an IoT device. Marketers have also started developing devices that can sense the volume of a commodity and automatically alert the user when it needs to be purchased.

5. Enhanced customer experience

The competition in ecommerce has increased and so have the efforts in web development by marketers to stand out from the crowd. Today there are several technologies that enable the delivery of innovative and compelling experiences to customers. Some examples include augmented reality (AR), 3D and video experiences (to provide immersive shopping experiences); seamless personalized experiences across multiple channels and devices.

6. Personalized checkouts and payments

Customers now have multiple methods and options to make online payments. To be a successful e-marketer, it has now become imperative to offer these multiple payment methods and even low or no interest financing options to enable customers to make large payments. The more payment options your web development provides, the more likely your website will sell.

7. Consistent data collection and analysis

Data collection and analysis are already playing a major role in developing marketing and inventory strategy — and looks like it is going to become more important in the years to come. Advanced technologies in web development will help companies to know their customers better and create personalized experiences seamlessly. It will consequently help brands to retain customers and gain new ones and thus drive strategic business decisions.