Four Effective Jewelry Marketing Ideas for Silver Jewelers

Whether you sell jewelry at a local store or on an e-commerce portal, getting the attention of the ideal prospects is winning the sales game. Before you start investing in a marketing campaign, knowing what works best for your brand can save you from spending extra pennies. Understanding the buyer-seller dynamics is the first step for creating a strategy that drives maximum foot traffic/ online leads. 

 

Even if you have a small inventory, people should know about you. When it comes to jewelry every person has a different taste. Some prefer colorful and flashy trinkets whereas other crave for fine jewelry. People choose to accessorize based on their personal style, ethnicity, and lifestyle. Your mission is to define the ideal customers and then search for people who fit in your description. 

Create a compelling website with an expressive homepage. A site gives more exposure to the brick and mortar owners. 

You can publish the discounts, offers, and new arrivals on the website & target it to the local audience. With google ads and facebook, you can narrow the audience to only those people who are more likely to purchase sterling silver jewelry. 

  

Publishing content that highlights your brand values or exquisite products is old-fashioned. Telling stories is the easiest approach to hold the attention of your visitors. Instead of a made-up incident, you can narrate a true story to promote your brand; how? By helping the male customers who are searching for a ring to propose their lady-love. Assisting the buyers in selecting the right products and offering a great after sales service, increases the loyalty of customers towards your brand. Ask the buyers to share image wearing your jewelry along with a brief backstory.

People instantly relate to commoners, some of them will definitely check your website. 

 

Sterling Silver Jewelry Online stores often overlook the quality of their product pages. There are so many elements which can be improved to impress the visitors. You require not only high-quality zoomable images but also creative descriptions. You can play with words to shape the product personality, this will set you apart from the competitors. Going with the boring details by listing the purity, certification, weight, style, and type of jewelry in the form of a bullet or table is a dead end for sales.

 

Buying an email list to add a pool of new customers? It will never increase your sales. Most of the people spend a big amount of budget in earning more leads and ignore the customers they already have. 40 % of the sales come from the previous orderers in e-commerce. People become regular customer only when they admire your designs.

Rewarding them for their reverence on every new order will build a strong relationship. A loyal program is what you will need to implement this strategy. Softwares like lightspeed loyalty keep the track of the customer’s behavior & activities, returning them to place a new order. 

Running a contest and offering giveaways spreads a word about your brand on social media like wildfires. When you hosting a competition remain active from the beginning till the end. Decide the guidelines, prize, number of winners and the platform. Instagram is the best social media app for running contents. Decide a hashtag that participates will use. This makes finding the post a lot easier. As a prize, you can give minimalistic sterling silver rings.