Evolving Role of Content Marketing in 2023 - How it Helps Businesses Grow?

Table of Contents:

• What is Content Marketing

• Why There's a Need for Content Marketing?

• Core Reasons Why Content Marketing is Essential   

• Effective Strategies that Drive Content Marketing

• To Wrap Up

In a digital marketing space, there is a saying - CONTENT is a king, and it has been a king for years. In 1996, an American business magnate and developer - Bill Gates created an essay titled - Content is King. He expected that money would be generated on the internet through content.

Fortunately, content remains a lead element in marketing today, and is a source of making money. Every digital strategy you see consists of a content plan. Content marketing acts as an influencing tool that helps businesses to generate leads, build brand recognition, and strengthen customer relationships, and overall growth.  

Content marketing is vital to growing business digitally, but do we understand how it works? How does it play a crucial role in every digital marketing plan? This blog discusses and sheds some clarity on what content marketing is and how it works. Let’s have a look.

What is Content Marketing? 

Content marketing is a part of digital marketing wherein businesses create and share high-quality, user-centric, relevant, and engaging pieces of content that help the audience achieve their desired outcomes. The content once strategically created is distributed across social media platforms, websites, and marketing campaigns.   

Content marketing provides information that helps retain an audience by sharing content in various formats including videos, podcasts, articles, and other media. This process promotes brand awareness, keeps the audience updated about products or services, and helps brand building. 

Why There's a Need for Content Marketing?

Content marketing enables businesses to grow digitally by developing trust and transparency among the audience. The content published is a useful source of information that provides value to potential consumers. Overall, content marketing is about creating a story about a business, and what it does. In a digital era, where consumers access only digital content, content marketing is an essential aspect of marketing that builds awareness, generates leads, and increases conversions.  

Core Reasons Why Content Marketing Is Essential    

Brand Awareness 

Content for brand awareness helps businesses share their brand story, values, and overall objectives. Content marketing can be a super effective way to build brand awareness. Additionally, quality content is an opportunity to represent business. It's how well the audience perceives your business. The more positive the perception is, the more it will increase brand loyalty among the audience. 

Strengthen Connection with Audience 

The more the content is authoritative, engaging, and conversational, the more it will make your users stop by to read your piece of content.  Once your content makes a positive picture in their mind, you will have followers right there. Further, the more content you promote, the stronger the connection and trust you will build among your audience. 

Drive Sales 

Crafting pertinent yet valuable content will resonate with your audience, draw new users to your website, and generate new business opportunities. Content marketing draws new visitors to websites, exciting their interest and prompting them to know more about business offerings. 

Builds Trust

Content builds trust. If a piece of content has a unique voice reflecting a business’ value and promoting a message highlighting the product value, it helps connect with your audience. For instance - if you have a cosmetics business, you should share your brand story expressing how your product or service enhances customer lives. Also, your content promotes brand awareness, and keeps business top of mind when it comes to increasing the prospects of selling. 

Builds Links 

When it comes to content marketing, link-building is essential for various reasons. Search engines consider link building to be a crucial part of establishing a website's authority and pertinence. And what makes it happen to connect any other website link to your website? Its content, quality content. If you create the best content, the prospects of linking other websites to yours will be higher. This will help build links and rank your website on the top of SERPs. 

Here are the Effective Strategies that Drive Content Marketing 

Interactive Content Type

Interactive content is a form that conveys its objective by inspiring users. Interactive content such as infographics, quizzes, polls, etc are popular to grab audience attention. In 2023 and beyond, such content will be widespread as it delivers an engaging experience. A marketing strategy with interactive content increases engagement rates and provides the audience’s transparent opinion. 

Video Content 

It is well known that video content marketing has become immensely popular among consumers and businesses as well. According to a study by NogenTech, it is stated that 91% of marketers are implementing video content in 2023. Around 96% of marketers see video as an essential part of marketing which indicates how effective video content can be to engage customers and promote products. Moreover, consumers crave today to consume video content on every other social media platform. So, considering video content production is a new trend today to achieve business success. 

Shoppable Content 

Shoppable is a content type that makes users click on it to purchase a product. Over the past few years, due to the emergence of social media, there have been tools and features introduced to social platforms to make shopping super easy from the app itself. Businesses set up social media stores and create shopping-relevant content to sell their products. So, its now it's your turn to set up a virtual storefront on Facebook and Instagram

Voice Search Optimization 

With millions of voice searches being used, voice search has become a quick process for users to get any information. With the Google Nest and Alexa speakers being the dominant voice technologies available, voice search will continue to evolve in the future. To ensure your content is being found via voice search, it's essential to emphasize natural/conversational language, local SEO, long-tail keywords, and website optimization for mobile devices. In 2023, if your business is not focusing on the voice search trend, you are missing an important aspect of digital lead generation. 

Conclusion

With increased competition between businesses, it's crucial to be ahead of the curve. In a digital landscape, content marketing is a long-term strategy that will do wonders for your business. Above mentioned importance of content marketing and its trends will help you reach your marketing goals soon.  The focus of attention should be quality content creation and proper distribution of content on multiple channels. Hope this piece of content adds value to you and helps your business nurture.