Event Advertising
You create events for the audience, and advertisements help you reach them. Event advertising can help you reach a larger audience.
Advertising is very important for any form of business be it selling a product or service or selling tickets for an event.
The entire purpose of hosting an event is to invite the audience and to present what you have for them. The sole purpose will go in vain if the audience doesn’t turn up for your event.
And how will you ensure that the audience turns up for your event?
However, the answer is simple – Through promotions and advertisements.
Advertising for an event
would be the most crucial step for any organizer after the idea.
If the potential audience doesn’t find your event advertising activities engaging enough then they may lose interest. In other words, with the industry’s ever-changing trends. It is essential for you to stay creative with your event advertising.
Today, your audience is being exposed to too many ads, and it is very important for you not to get lost in their marketing clutter. Above all, event organizers have a very limited time between the announcement and the actual event. This will create an impression in the mind of the target audience. And the way to do this is by optimizing your event promotion strategy.
In this blog post, we’ll guide you through the methods you can follow in your event advertising in order to enhance your event marketing strategies.
Basics First
Before planning for advertising any event, the event organizers must be very clear about the goals and objectives they want to achieve. The more clear the event organizer is with its objectives, the better it would plan its event advertisements.
In order to design a creative event marketing campaign, every organizer must be very clear with the answer to the following questions. One’s you have answers to these questions you can add a few of them to your event description.
Basics Of Designing Event Advertisements
Before dwelling deep into the framework, it is very important to make the basics of your ads strong.
Sometimes, event marketers create amazing content for their ads, but forget to add some of the basics things and miss out on converting potential customers.
As a marketing professional, during your event planning stage make sure to add these basic points in your event advertisements.
Title – The title of the event must always be highlighted in your ad. The person watching your ad must not be confused with our event and some other event
Tagline – Make sure to add a tagline to your event to convey what you are delivering.
Logo – The logo of the event should also be highlighted along with the title as that represents your brand.
Call to action – This is one of the crucial aspects. Every advertisement must have a call to action. Here there is a hack. Most organizers keep Book Now button as CTA but the audience doesn’t want to commit that much early and skips the ad. Instead, you can keep CTA that captures their interest and retarget them with reminders. Check how At AllEvents we use this strategy to maximize conversions.
Event theme – The event theme of the advertisement must be consistent throughout the campaign.
Contact details – Never forget to mention your contact details in some form or the other. Contact details would lead the audience to you in case they have any queries. Your contact details can be in the form of contact number, email ID, event website social media handles, or bots.
How To Get Attention Of Right Audience?
Event ads are meant to capture attention in the very first go. No event organizer would like his audience to drop after watching the ad.
However, one of the primary reasons for the potential audiences not joining your event is the lack of clarity in your advertisements. You can include pre-event engagement activities to make your event sound more interesting. Many times, clear information about – what the event is about, who it is for, and what is in it for me are not stated in the advertisement.
This lack of clarity creates a big question in the mind of the attendees – Is this event really for me?
Every event marketeer must clearly highlight the following in their event ads-
What the event is all about?
Who is it designed for?
What value is the target audience receiving from the event? / Why is it important for the target audience to attend the event?
What are the pre-requisites (if any) for the event?
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