Essential on-page SEO factors

SEO is the most important aspect of your website, and learning about the on-page strategy of it is fundamental when you want to optimize your digital marketing strategy.

If you want your company to have a digital presence, be found on Google search by other people and even want to sell more, you need to know about SEO. Short for Search Engine Optimization, SEO is an essential tool that is used to increase your site visibility in search engines.

As every other IT tool, it is useful to have a specialist as assistant to adequate your website for SEO uses. But before looking for someone to help, you need to know what some terms about SEO mean — that you help you to know exactly what you will need when you look for someone to help you with it.

In this article, you will know everything you need about on-page SEO, one of the things that every website needs to have to rank in search engines such as Google, Bing, etc.

What is on-page SEO?

Also known as on-site SEO, on-page SEO is basically the act of making elements on the website better so search engine robots understand how to read it and, with that, being better ranked in their pages, reaching the first spot in the first page of the search websites. It is the practice of analyzing and optimizing elements on a website in order to make it rank higher in search engines and earn relevant traffic.

What is the goal of on-page SEO?

For the owner of the website, the main goal of the on-page SEO is to be found in search engines, willing to be known and sell more of its products or services. But there's other goals that need to be reached.

The other goals of the on-page SEO are to make the understatement of what that webpage is about easier for both the users and the search engine and show that the page is relevant for them.

Why should I use on-page SEO in my website?

Besides the fact that it is used to make you known on the web, SEO is a fundamental part of digital marketing since, every day, there's numerous searches happening in sites like Google and Bing.

Their searches are used by many brands and companies as guidelines for other marketing channels and tools, optimizing their campaigns to show what the user wants to have or know.

In shorthand, on-page SEO is the main guideline of an effective marketing system for your company: with it, you can understand what people want and need and apply it in other places, like your social media and even physical media, such as catalogs and advertisements.

What are the essential on-page SEO factors?

To have a functional strategy of on-page SEO, you will need to consider its main factors to have a good ranking in search engines. There's lots of things that are needed in a on-page SEO strategy, but the main four of them are:

URL

The URL — or, as we know it, the words that appear in the browser's address bar — of a website with good SEO practices needs to be friendly and shows the hierarchy of the webpage.

Title tag

The title tag of a website is the HTML element that shows the title of a web page. Since it is displayed as part of the search snippet in the search engine results, it needs to be an accurate and concise description of a page's content.

Content of page

There's lots of different content that you can make for a page, but the most important is that it needs to be good content: this is extremely important for search engines, since it's what the user is trying to know or discover.

So, avoid having copy and paste content and always make content that will supply the demand of your audience.

Internal linking

Internal links are the links that, when clicked, send you from one page of a domain to another page of the same domain. From an SEO point of view, they are important because they allow the users to navigate inside the website and help to establish information.