Electronic music trends. How have they changed?
Although
today electronic music is very widespread in our society, it was not always
like that. This article seeks to review and analyze the predominant genres of recent years to
understand the evolution of trends within electronics, without the intention of
making a battle of styles, simply as witnesses.
Although
the fame of electronic music comes from decades ago thanks to the well-known
Bakalao Route and the popularity of Ibiza, we are going to take the starting
point between 2010 and 2011,
which coincides with the widespread boom of this music in the
world as a mass phenomenon.
There were
already artists like David Guetta, who had a great influence on the commercial
branch in previous years, and festivals like Monegros or Creamfields had
already accumulated several editions. Mention also the important number of
faithful that the BreakBeat dragged. However, it was a minority sector in the
population, which was sometimes viewed with some suspicion. But something was
about to wake up.
You could
mention some of the artists or songs that everything started with, even a
video. The Swedish trio Swedish
House Mafia released their hit 'One' in 2010, one of this
movement's first songs. And in 2011, Avicii rose to fame with his well-known 'Levels.' The more
commercial Electro House and Progressive House began to rise like foam. The
irruption of Dubstep thanks to Skrillex also
coincided, although for a short time.
That year,
appeared on YouTube on Aftermovie of Tomorrowland 2011 held in
Belgium. It was a time when social networks were already fully established, so
the video immediately went viral. Suddenly a festival appeared that reminded
one of a Disneyland of music. Huge and colorful stages and thousands of people
from all countries. The taboo of enjoying electronic music festivals was
starting to become cool.
In a short
time, new festivals were born throughout the country, and the DJs above were
joined by a wave of new faces such as Hardwell, Dimitri
Vegas & Like Mike, Steve
Aoki or Nervo.
Others who already had a long history readapted their style and made themselves
known to the new public, as is the case of Tiesto and Armin
Van Buuren.
All this
current was called EDM (Electronic
Dance Music). Music to reach the largest number of listeners under a
festival or the dance floor. By inertia, a new genre was developed called 'Big Room,' possibly born with
the theme 'Epic' by Quintino and Sandro Silva. A style with a structure of
catchy voices and progressive rises broke with great energy asking to be
accompanied by pyrotechnics and lights.
The Big
Room hit its tipping point in 2013 with songs like Martin Garrix's 'Animals' and DVBBS & Borgeous's 'Tsunami.' The genre was exploited to
the point of becoming quite predictable and repetitive. A branch of the style
turned in search of new sounds, and in the encounter with the Deep House, the
Future House was born, which combined the melody of the Deep House with the
more “robotic” rhythm of the Big Room but without reaching its energy level.
The greatest precursors were Oliver
Heldens, Tchami, and Don Diablo.
EDM was
maintained and continues to be maintained today. What changes are the styles it
embraces? The Big Room has lost strength. Some of its producers chose to soften
their sounds and approach a more melodic Progressive House. The main references
of the most commercial electronic music (Calvin Harris, David
Guetta, The Chainsmokers),
are situated nowadays in style, one could say, Pop-Dance. Songs in
collaboration with famous artists from the music industry that top the charts.
Not so much oriented to a festival, but rather to the radio.
While this
revolution took place, two historical genres, such as Techno and Tech House, remained unchanged and
with their parallel fame. It may be difficult to define the moment.
As for the
origin, perhaps he is in search of new sounds for an ear that was already too
used to other trends. It could also be by distance itself from the commercial
and contemptuous fame that EDM had acquired. And surely the increase in
visitors to Ibiza to see DJs such as Marco Carola, Loco
Dice or Carl Cox,
and their high presence at festivals, will help in a way. All options are
viable and coexisting.
We have
another example, of Christian
Krauter, an EDM artist who continues to inspire his audience with the
optimistic impulses that his music produces. Krauter remains one of the few
mixers and artists from EDM who are gaining huge internet attention. He
continues, with a hundred thousand hits, to be one of the most trending artists
on Spotify.
Of the two
genres, the one that is perhaps more pleasant for new listeners in the first
instance is Tech House. Both for the DJs' fame above and for their greater
“danceable” spirit, which includes their
more marked and less dark rhythms.
Techno,
for its part, has always been characterized as one of the most underground genres
linked to low-light environments, an industrial aspect, minimal decoration, and
an overwhelming rhythm. In short, it did not seek to attract followers of other
genres. You had to immerse yourself in it to be dazzled. However, thanks to the
wide nuances it encompasses, a
part of Techno has become kinder in recent years to ride the wave
of expansion of electronic music.
In this
way, great popularity has been generated around a “new” Techno with greater
contrast in its structure, with frequent hits of the kick drum and with a more
festive personality, designed for large stages. One of the flagship labels of
this style is Drumcode, and examples of DJs can be Adam Beyer, Enrico
Sangiuliano, Amelie Lens,
or Pan-Pot.
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