Effective ways to make your website interactive

Gone are the days of a static website where an HTML page used to do all the talking for you, now if you own a website like that, it is very rare that you will be able to get any considerable traffic for your business sales. The way we do business online has changed a lot and a website visitor likes to be interactive, and prefers to reach out to the company almost instantly in a very cost effective and values his time and efforts more. The websites which are not interactive are less likely to keep the visitor engaged and interested in your landing page, where as smart usage of interactive tools would keep them hooked on to your website and you can have the benefit of taking the time to share more about your services and products.

Use of online chat and quizzes

Having your website with embedded chat facility has become very important, especially after the pandemic where physical interactions to store or offices have reduced drastically, having an online chat facility has become mandatory. This will allow the prospective customer to ask product or service related questions, hence a prompt interaction is possible to convert to a positive sale. Some websites if possible have interesting product related quizzes designed to give the potential winner customer discounts or free add-on service benefits etc.

Plan giveaway and interactive games

Apart from embedded chat options one can explore more attractive options such as interactive games leading to specific products and services, where the winner can be suitable rewarded in a reasonable way. Some companies plan third party interactive games and company product discounts over purchases. Many a times each offer is linked with the other for the benefit of company sales and customer’s benefit for bulk orders.

Social media interactions and publishing

Presence of social media links, along with other ideas mentioned above and publishing user generated content works out excellently. Social media such as twitter face book, LinkedIn and many more help reach out to potential client easier and effectively. Every interactive link is well connected to your product or service blog, face book page or twitter page helps more eyeball counts and retain customers for longer time.

Combining all methods with an interesting story would further keep the customer engaged and inquisitive about your product and sooner or later there will be a possible sale too.