Effective Lead Generation Strategies for Professional Services

Lead generation can be explained as the process to cultivate consumer interest in an organization's products or services. If you play your cards correctly, these leads can be converted into your loyal customers and boost business by manifolds.

In the absence of a reliable source of new leads in the funnel, a business will missout on opportunities to expand net new business. 

There are some techniques for online lead generation that are being used by many professional services. These can be explored as under:

Write high-quality blogs- Personalized content is a necessary element in the lead generation strategy. Content marketing with regular promotions is the right approach, and an organization must spend more time on this technique.

Create online instructional videos- Short videos are an ideal marketing medium used by most professionals. Videos are helpful in explaining complex services or for introducing a range of products.

Webinars- Webinars topics that are of great interest and value to the target audience, is another good online lead generation strategy. Webinar attendees slowly begin to trust your company and start considering your services and products whenever they have a requirement.

Offering a coupon or Discount- The prospects have more chance of converting into your customer when offered a discount as a lead magnet. The process of small incentives helps to attract long term, and short term leads.

Pack your content with data- One of the best ways to generating links to get service/ product pages on #1 position, is by packing up enterprise content with the right amount of data. It enables Google algorithm to easily verify the accuracy of the page and makes that page more link-worthy.

Get more creative with social media- Social media can be termed as one of the best lead generation strategy, especially for the startups. Social media posts enable a simple path to reach target communities retarget existing/ old customers.

Add a live chat feature to your website- One of the top lead generation techniques, a live chat feature ensures about 63% of users to return to that site. This feature enables site visitors to directly reach out to you without a phone or writing an email.

Host an Event - Lead generation strategies can happen online and off. Host an in-person or online event to attract and serve your target market while capturing their contact information via event registration. Also, use live events as opportunities to connect with customers in real-time so that you can answer questions, respond to objections, learn about your audience, and actively guide prospects through the sales funnel. A few event options to consider are:

• Webinar

• Workshop

• Seminar

• Meetup

• Conference

Provide a Freemium Product or Free Trial - Capture leads from interested and qualified prospects by offering a free trial or freemium product. Free trials and freemium products attract qualified, interested prospects who aren’t ready to buy. Once free trial users sign up, you can convert them into paying customers later by teasing paid features and delivering drip email campaigns that promote the benefits of upgraded accounts.

Conclusion

Apart from the aforementioned techniques, there is a multitude of successful lead generation techniques. Remember that one size does not fit all, so you have to find the right strategy to generate more leads for your company. Staying updated helps enterprises in understanding the tectonic shifts and upgrading the lead generation techniques on time.