Effective And Ineffective Digital Marketing Techniques For 2020

The year 2020 brought some good innovations to the online marketing world. A whole year went by, and some of the techniques already became stale and outdated. Just like the old saying goes: “the show must go on”. It is up to digital marketers to keep up and adapt to some new and fresh trends. So, today, digital marketing is dominated by foresight. It represents planning for future approaches, in order to anticipate these changes and trends, for companies to stay ahead of their competition.

It is also worth mentioning that a lot of businesses are still using techniques that yielded little, if any, or even negative results, and the year 2020 is the right time to abandon those approaches. So, in the following article, we will go over some possible trends that you should consider, and we will also go over that tetchiness that are no longer effective.

Rise of Augmented Reality

Even though the most famous app of 2016, Pokemon Go, has largely died down, it did provide some valuable input. First, it confirmed that, in terms of pop culture, you cannot rely on the buzz to last for too long, because new things are happening on daily basis, but it also revealed that people really enjoy augmented reality experiences.

Since during its peak the app managed to earn $10 million a day, it has shown just how much earning potential there is in an augmented reality. It wouldn’t be false to assume that developers will focus on creating more engaging and even better AR games and applications, and it would be unwise to overlook marketing potentials here. So, we can expect more AR ads, and attempts in general to capitalize on the AR apps which are in development and which already exist. In this regards, XplorMedia, a digital marketing agency in Delhi, gives you best app & web development services at right pricing.

Video Streaming

Ever since the live stream feature was added to social networks, more and more users demand to see that kind of in-the-moment content. Considering how we have reached a state when most have a fast internet connection, and considering the number of smartphone users, live videos have become a trend that is engaging and easy to access. In other words, it is to be expected that brands will start to utilize this feature more frequently, and brand ambassadors will have an additional weapon in their arsenal for increasing user engagement.

More Immersive Experience Content

As shown with the AR example, it is clear that the community craves more immersive content today, because they want more than to simply observe what is on the screen. Another type of technology which is the main driving force behind this mentality is virtual reality (VR).

There are app stores that give a virtual reality experience of a physical store. Sure, it is easier to simply shop by clicking on the “cart” button, but this provides users with a more immersive experience, and they offer better insights.

You can also offer 360 videos as part of this immersive content as well. You give users a feel like they are living in a moment, and they have control over which part of the footage they wish to observe. These 360 videos or images can turn out to be quite a hit when promoting real estate content for example. You can also host live webinars, using the streaming feature and get users to engage on the spot.

Niche Marketing, Influencers, And More Dense Content

The world of business has become significantly more crowded, and since this is the case, so has the marketing scene on social networks. One of the best ways to stand out from the crowd is to target a specific niche and appeal to a narrower range of demographics, by using content that is more specific and in-depth. This will cause companies to go for a more targeted approach and to basically focus on a personal-level campaign. Using different CRM or knowledge-based tools, you can easily make adjustments to online stores and create these personal-level campaigns.

As stated, social media newsfeeds have become oversaturated with advertising posts, and short content that is easy to consume. As a result, people only scan through the content, share the article after only reading the headline, and keep scrolling down. After some time, they simply block the users who spam that type of material, and start to lose interest in this type of content in general.

So, in 2020, marketers will have to change their content, and make every sentence count. There should be no more click baits or unnecessarily lengthy posts with filler sentences, the articles will have much higher information density and relevance.

Twitter Is Becoming Less Relevant

Twitter is still a network that is widely used, but when compared to Facebook and Snapchat, it’s growth has ceased and its popularity started to decline. Minor changes or improvements have been made though, like not counting images or videos to a 140-word count, but nothing too significant that can suddenly reignite the interest.

Last year, there was some talk about Salesforce buying Twitter, which ultimately didn’t happen. Moreover, the company underwent downsizing and 300 people lost their job, so things are not looking good right now for Twitter, whereas Instagram and Pinterest are gaining even more users. So, it would be wise to concentrate on other social networks, but also not to sign off Twitter completely.

No Bigger Banner And Popup Ads

It was high time we moved on from big banner ads, since they were only distracting and annoying to begin with. More and more websites have started implementing them and they are only preventing the visitors from focusing on their purpose; in fact, they can even result in bounce rates. So, you should opt for something more valid in order to generate leads.

The good news is that native marketing is about to make a comeback, considering how it is 53% more likely to increase your customer acquisition.

Another well-known and annoying marketing practice are popup ads. So far, nothing was really done to address the issue, and even though it was obnoxious, people still used them on their websites. Finally, popup ads will have a negative impact on ranking, because it was stated by Google how content that is not accessible to users upon transition will result in lower authority.

Less Stock Images Are Used

It would appear that lately, more and more business owners are starting to focus on more personalized images and videos, rather than stock photos. First of all, there is nothing wrong with stock photos, however they fail to deliver on the level of authenticity that helps users connect and identify a particular brand. It turns out that personalized photos and videos foster a more positive content performance and get more likes, shares, and clicks in general.

Fake Reviews Are False Hope

Online reviews are an important factor behind purchase intentions, and a great deal of online shoppers trusts these online reviews. However, whenever something becomes powerful, it instantly becomes a liability, and people start to manipulate these elements. So, there was a rise in fake reviews and Amazon even filed a lawsuit against companies that use them.

Furthermore, fake reviews are not always positive; competitive small businesses also leave negative reviews to thwart their competition, which is also a reason why someone opts for fake reviews, in order to recover from negative ones that were uncalled for. In other words, there is a good chance the reviews will stop working and that companies will stop buying them.

Hopefully, you will use this data to your advantage and come up with a more viable marketing strategy for the year 2020. Users are savvier these days, and they are even more aware of cheap tricks marketers tend to use, so focus on a quality campaign that will impress consumers and meet their expectations.