Ecommerce marketing for business website in 2019
E-COMMERCE MARKETING
Ecommerce marketing is the practice of using promotional tools to gain
traffic to your online store, converting that traffic into effective customers,
and retaining those customers post-purchase. ... You can also
use ecommerce marketing to promote your online store as a whole or to
drive more sales for some specific products.
Check for the best digital marketing institute in Delhi for more.
Nowadays scope of e commerce marketing is increasing day by day as every
big company is using this to promote their product and convert lead into sales,
as it cheaper and more affective than traditional marketing .
E- commerce is increased ten times in last 5 years as now people are
comfortable in purchasing product online and the access of internet also
increases than 5 years ago
Government also took so much initiative to promote E- commerce marketing
in india
Since 2014, the Government of India has announced various initiatives namely,
Digital India, Make in India, Start-up India, Skill India and Innovation Fund. The
timely and effective implementation of such programs will likely support the e-
commerce growth in the country. Some of the major initiatives taken by the
government to promote the e-commerce sector in India are as follows:
In order to increase the participation of foreign players in the e-commerce
field, the Indian Government hiked the limit of foreign direct investment (FDI)
in the E-commerce marketplace model for up to 100 per cent (in B2B models).
In the Union Budget of 2018-19, government has allocated Rs 8,000 crore
(US$ 1.24 billion) to BharatNet Project, to provide broadband services to
150,000 gram panchayats
As of August 2018, the government is working on the second draft of e-
commerce policy, incorporating inputs from various industry stakeholders.
The heavy investment of Government of India in rolling out the fiber network
for 5G will help boost ecommerce in India.
In February 2019, the Government of India released the Draft National e-
Commerce Policy which encourages FDI in the marketplace model of e-
commerce. Further, it states that the FDI policy for e-commerce sector has
been developed to ensure a level playing field for all participants. According to
the draft, a registered entity is needed for the e-commerce sites and apps to
operate in India.
SOME OF THE FAMOUS COMPANIES WHO USE E-COMMERCE MARKETIN :
FLIPKART
Flipkart was founded in October 2007. It is one of India’s leading e-
commerce marketplaces, with headquarters in Bengaluru. Flipkart was
founded by Sachin Bansal and Binny Bansal and the company initially
started as an online book store. Later it also started selling other items
such as music, movies and mobile phones. Now the company offer..
PAYTM
Paytm, One97's flagship brand, is India's largest digital goods and
mobile commerce platform - inspired and driven by a commitment to
great consumer experience. Paytm is also a leading payment solutions
provider to e-commerce merchants using its RBI approved semi-closed
wallet. One97 delivers mobile content and commerce services to million
There are so many other companies also who are using E-
commerce like most famous amazon , snapdeal etc.
ADVANTAGES OF E-COMMERCE MARKETING
Cheaper
E-commerce marketing is cheaper than traditional
marketing as you can target the audience which is highly
interested in product.
Huge income
Income in E-commerce marketing is high as cost is low
and you can sell your product world wide 24/7 .
Affordable Employees
Employees are affordable in e commerce marketing.
Easy to Retarget or Remarket to Customer
Its easy to target or track customer in E-commerce
marketing who shown his interest in buying the product
and we can also show him our offers in future as well .
Most malls use this strategy to target the customers.
DISADVANTAGES OF E- COMMERCE MARKETING
CUSTOMER CAN’T TRY BEFORE HE BUY
one of the worst disadvantage of e-commerce
marketing is that you can’t try the product before you
buy it .
Physical Retail Is Still More Popular Despite Decline
In women’s, physical retail is still more popular than
E-commerce marketing
Ecommerce Is Highly Competitive
E-commerce is highly competitive as everyone is
other e-commerce marketing to promote their
product .
Customers can be impatient
In e-commerce marketing customer can be impatient
as he will order the product and it will take 4 to 5
days to deliver it and in traditional marketing
customer will get product hand to hand .
In India e-commerce marketing is expected to double is
use till 2021 as people more smarter now and
comfortable in buying products as compared to older
times .In past few years usage of internet also increased
a lot, users of smartphones increased a lot , so all these
things are indication of increase in E-commerce
marketing .
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