Do’s & Don’ts for Listing Products on Walmart

If your company is trying to capture a slice of the booming eCommerce industry, then the Walmart marketplace is probably that’s appeared on your radar. Walmart experts the influence of 324 million unique monthly visitors to its website, and has a good online and offline credibility with fairly a small seller fee. As the largest retailer in the nation, Walmart offers a huge range of everything from staples such as food stores and clothing to hiking equipment and pet supplies. Walmart product Listing is the one big key you own. You can use it as a seller and quickly improve your sales. Being a seller, you have lots of opportunities, but to be productive on Walmart it requires a good understanding of what you should and what you shouldn’t be doing as a seller. Such best practices will not only help you get ahead of the competition but also prevent you from being unpublished or worse, making your selling rights entirely revoked. So, in this post, I am going to share some do and don’ts for Walmart product listing.

Do Optimize your product listing

One of the simplest but wisest things you can do is that ensure that one can find your product listings easily. Unlike all other marketplaces, Walmart has its own search engine algorithm which determines what products are displayed when a customer types into the Walmart search bar.

·         Do list your items accordingly in the right categories, and map attributes. This "do" is a must. If you don't place goods in the right category, consumers won't see them. Accurate mapping of the attributes means that if shoppers use Walmart's built-in filters, they can find your mapping. Cut generic "muff" out of your explanations and concentrate on key differentiators, consumer FAQs or instructions.

·         Do write unique, concise headings and, explanations of goods. Use keywords, generic names, and any feature in the product title. Then, include all the information regarding your product in the summary.

·         Also, include meta-keywords as they give the ability to provide additional information that the customer may be searching for to find your item.

Do take advantage of Walmart free 2-day shipping program

Joining the 2-day Walmart’s Free The shipping program would help you become more competitive. Walmart’s 2-day delivery plan is based on the belief that the customer’s who checkout with more goods in one purchase can redress shipping prices. Furthermore, any listing included in this system will sport a "quick shipping" tag. Buyers can browse for goods based on this tag and the search engine for Walmart will automatically prioritize items providing free, quick shipping.

Do post-high-quality, detailed images

Walmart requires items with the background to be shot, with no accessories indicating that are not included in the purchase. Images should not be pornographic, should not contain logos, text, watermarks, diagrams, or graphics.

Do practice price stability

The number one cause of delisted on Walmart marketplace is uncompetitive pricing. Walmart specifically enforces two market-related laws in an attempt to offer the lowest price possible for any product on its store:

·         Price leadership law, which states that nobody on Walmart or any rival site can purchase your item at a dramatically cheaper price including the shipping cost.

·         Price parity law, which states that one cannot purchase your item at a lower price including shipping from any rival website.

Don’t forget to double-check listings

There are several parts of product listing that will prevent your items from showing if they are improper, forgotten, or even worse. Please look up to ensure that the following parts have been completed on your Walmart product.

·         Correct product name: There is a list of criteria that you need to follow about product quality. Bear in mind these requirements when you write titles and details.

·         Category mapping: Although using the incorrect mapping does not result in your product not being released, it can result in the shoppers finding it in the wrong place. Make sure you put the items in the right categories.

·         Product Type: For every item mentioned, be sure to define the type of product.

·         SKU Number: The number one mistake Walmart retailers make is skipping SKUs. So, make sure you write the SKU for each listed product.

·         Barcode: If your product is given an incomplete, duplicate, or unavailable barcode then it will not be accepted by Walmart.

Don’t sell used products

Walmart restricts the selling of items that are old, fake, antique, or handmade. The general rule of thumb for successfully selling on Walmart is to deliver moderately-priced goods over low margin luxury items or goods that will harm your competitiveness on such a price-sensitive site. Walmart also maintains a separate list of banned goods, which covers alcoholic drinks, digital products and items that have been discontinued. Additional approval is required for different categories such as cell phone accessories and seasonal items.

Don’t overlook Walmart’s selling guidelines

Sellers are expected to abide by the rules and regulations set by the marketplace. Make sure to carefully read both the Marketplace Seller Agreement and the Prohibited Goods Regulation. You can have your seller's account revoked if you break such.

Conclusion: Walmart marketplace has its own rule and characteristic of engagement. Be smart about how to list and price your item. Follow these tips to improve your chances and get Walmart to work for you. If you’re looking for some professional who’ll do this work for you then we Fecoms.com are there for you. With affordable Walmart product upload services, Faith eCommerce Services let you show your deals in an appealing way. As a trusted Walmart leader, we helped our clients manage their online portfolio, and to sell more on this eCommerce platform.  Our experience and commitment to quality are something we take great pride in.