Decoding OTT: Your Complete Guide to Over-The-Top Streaming Services

There was a time when we were been addicted to watching the television shows and serials. Gone are the days when people wait eagerly to watch their favourite programmes whether it was fiction and non-fiction. As time changed, our mode of entertainment changed and people started liking to watch online shows and series . This becomes possible because of the various OTT platform.

 

Introduction 

 

OTT platforms stand for Over The Top platforms. Now due to diversification of tastes and preference, these platforms become popular among people. They just nowadays subscribe to OTT platforms. Users can select the genre they like and start watching the content of their choice. Covid 19 pandemic and lockdown have forced people to stay at home. As a result this has become a reliable source of entertainment for people.

 

What is OTT platforms?

 

OTT platforms stream video or audio services through the medium of the internet. The users are needed to purchase a subscription to the charged content to be able to view or enjoy it. Subscription is usually charged for content unique to the platform which is not available to the other platforms.

  

The OTT platforms are technically advanced and use artificial intelligence to provide a better experience to the user. Using AI, the content which the user is likely to watch is shown based on the previous content viewed by the user. This enables the user to have the advantage of personalised suggestions based on the history of content they like and are interested in.

 

Beginning of OTT Platforms

 

The Viral Fever, popularly known as TVF, is the first platform to create original content in India. In 2010, Netflix was expanding its service worldwide and fulfilled the need for original content. Before It, there were several other OTT platforms like SonyLiv and Biglix. Hotstar and Amazon Prime Video, Watcho entered the OTT world, which significantly changed the way people consume content.

 

How to access OTT Platforms

 

The user needs a robust internet connection and a device connected to OTT for using any OTT platform. These devices may include.

 

Smart TVs – Any smart TVs that support the OTT apps.

 

Mobile Devices- Mobile devices like smartphones and tablets are very common on which OTT apps can get downloaded and mostly viewed.

 

Personal Computers- Desktop devices like personal computers and laptops.

 

The premium content is only available for the customers with the premium subscription. The subscription comes with a fee which the user must pay to avail of the premier content.

 

Overview

 

As we all know demand for movies is constantly increasing, and the domain of movies is widening with the increasing demand. there is enough content available for people to watch. Over the years, theatres have contributed significantly to the entertainment industry. With the rising of streaming apps and accessible internet, the introduction and OTT has initiated neck to neck competition.