Counting Basics

You may want to count people entering your retail store or shopping zone on the basis of time and the direction they take as they enter. You may then want to use this information to determine your conversion rates, staff planning/arrangement, and marketing strategy, which you may further utilize to take informed business decisions for your business’s enhanced growth and profit. Buying an effective people counter will serve your purpose. People counters are electronic set ups that have readers mounted at entrances of malls, retail stores, stadiums, libraries and museums to count people as they walk in. By procuring accurate information about the quantum of traffic entering your business zone, you can optimize your marketing and promotional activities.

Technology has eased out people-counting-mechanism through introduction of various brands of cutting-edge counting systems, offering business owners best traffic counting solutions.

Selecting the right kind of people counting solution for your business can be quite challenging. It is important to crack a deal with an apt brand that helps you in gauging accurate knowledge about the traffic that flows in your zone. You must look for companies that can customize the counting systems for you on basis of traffic density, accuracy needs, and the physical and environmental features of your entrances. An accurate counting of traffic will enable you to determine the amount of sales revenue generated with respect to the traffic that pours in your business environment.

There are 3D counting systems that have multiple features like double lens, stereo vision technology and also have arrangements for counting children and adults separately by adjusting height levels during calibration. There are wired as well as battery-operated wireless infrared counting sensors that have flexible mounting options – can be either adjusted to the door frame or wall. Counter systems come with different options for configuration, i.e., they can be configured for either front-firing or side-firing installations as well as unidirectional or directional counting. A good brand also provides its customers with counting software, which works to compile and analyze pedestrian traffic data which will be highly useful to you for making decisions in future.

Counters come in two main types – horizontal and overhead. Horizontal counters are cost-effective, require low financial investment, and are thus apt for small retail businesses where the outlet has small entrances. But if you are looking for a counter for upgraded People Counting technology to boost your business and elevate business strategies, then overhead people counter is ideal for you. Overhead counters either have thermal sensors or video systems, which aid in yielding maximum information and insight about the pedestrian traffic entering your store. Overhead counters with video system help in assuring proper security and safety monitoring by effectively tracking people, and finding retail loss that occurs due to shoplifting or damages by customers or employees. This can then help business owners in adopting loss prevention solutions.