Coke Studio 15 was a good-looking disappointment

Is there a formula to make a great song? Is there a formula for hitting millions of views with that song without making certain compromises? Is there a textbook that can teach you this? If so, Coke Studio 15 makers discovered this book, took it as a manual to come up with some great ideas, roped in artists from (almost) every corner of Pakistan to execute those ideas that looked great on paper, and released an entire season of songs without realising one thing — there is no formula and there never will be.