Challenges Faced by Online Retailers in India

Many start-up sectors came into existence, with the IT boom that skyrocketed India’s economy. Online retailing is one such sector that has come up a big way in emerging India economy. One is pampered with choices when it comes to buying things online. Almost everything under the sky, that is available in the market outside, is also available online. However, this sector is still budding and is going through quite a lot of hiccups.

Online retailing requires a good back up infrastructure. Indian infrastructure sector is still in its infancy. Online retailing requires a decent customer base. With more than half the population of India still residing in villages, with absolutely no access to even basic necessities, let alone a computer with internet connection, it is a sad fact that online retailing cannot widen its market base without India progressing in these sectors. Thus customers are concentrated majorly in the metro cities.

Another challenge of online retailing is that they have to cater to the tastes of all types of people. Thus the site should be able to catch the attention of the customer at the first sight itself. It should be equipped with the necessary array of stuffs that will please the customer. As the competition is fierce among the online retailers, the retailer should take necessary steps to retain its customer base.

People prefer online retailing as they get their product delivered at their doorsteps. In order to do this, the retailer has to verify the address of the customer and deliver the product on time to the customer. This again requires the retailer to be able to stay upbeat in the matter of verification and delivery of the product.

Moreover the retailer should have a good round the clock help desk for those who place orders. Many customers will have to be guided while choosing their product and during paying the bill. Thus the help desk should be well acquainted with the process and should be able to help guide the customer.