How are The  Social Media Trends for 2021?

 

By Brahim Aghzaf (baghzaf)

Social Media Adviser

E-Books writer & translater-

After the particular year 2020 with the COVID-19 crisis, 2021 here with confusions and social media changes. In order to look at its social media marketing strategy now, it is relevant to take an interest in the trends to come for next year. 

2020 is an unusual year. Businesses and consumers alike face a situation never experienced before and for which no one was prepared. This crisis has caused many changes and transformed everyone's habits. Companies have had to learn on the job, as the situation evolves, and to adapt their marketing strategy.

We noticed and still we do, that during this humanbeing pandemic era, 

The main trends for social networks in 2021 rise clearally to make us aware of what is changing in 2021.

Social networks today

Social networks are viral, they create links. This link is first of all the organic reach "the number of people reached by the content", without recourse to advertising and then "engagement" or any form of interaction: like, comment, sharing, conversation ... L he challenge is to create content to support use.

After a year marked by the explosion of social networks and their importance in customer relations, Hootsuite delivers its predictions on the trends that brands will need to pay attention to in the coming months.

 

·     Trend 1 - Trend in access to content on platforms;

·     Trend 2 - 80% of exchanges take place on the dark social  (IMB Watson 2018 survey)

·     Trend 3 - Transition from social shopping to social commerce;

·     Trend 4 - Platform renewal;

·     Trend 5 - Podcasts / podcasts;

·     Trend 6 - Long times;

·     Trend 6 - Long times.

Social-media strategy methodology

The heart of the method is to distinguish between what the transmitter wants to say and what the audience wants to hear.

The question is to know “who is the one who emits, his raison d'être?”

Simon Sinek asks:

1.       why (brand awareness / conviction)

2.       what (brand / mission consideration)

3.       how (conversion / offer).

5 tips for adapting in 2021

Here are the five key trends that emerge from this study, with insights into the most effective ways to gain new customers:

# 1 - The race for return on investment

Social networks allow a new customer experience.

Offer a short-term return on investment with targeted marketing performance strategies while building innovative digital experiences that build long-term loyalty by giving the customer experience back fun, connection and discovery.

# 2 - silence is golden

Brands find their place in the conversation.

Smart brands wait and listen , then stand out in creative and original ways to fit into the conversation and break the wall of indifference.

# 3 - A generation overlooked by marketers

By using smart segmentation and representation, marketers who include baby boomers in their digital strategies can evolve those still stuck in stereotypes.

# 4 - Do we know each other?

Linking engagement data to identity gives brands a new boost.

With new momentum and a renewed focus from leaders on social media and their ability to maintain a connection with customers, it's time to take action, big or small, to close the gap between engagement and identity. client.

# 5 - The perils (and the promise) of the mission

Bold brands start in the boardroom, not on social media.

Social media shouldn't be a mouthpiece for empty promises ...

The most effective marketing managers will use the information gathered by Social Media teams to help the organization adapt to new buyer habits to find a new path to growth.

“In 2020, our clients did a phenomenal job quickly adapting their digital strategies to include a more integrated and imaginative approach to social media.

With Social Trends, we hope to give them the confidence they need to enter a new stage of growth through social media in 2021. ” 

CONCLUDES HENK CAMPHER.

 

The “Social Trends 2021” report combines the results with good practices and numerous examples. Based on a survey of 11,189 marketers in the third quarter of 2020, the report features lessons learned from preliminary interviews with dozens of marketers, as well as reports and data published by Deloitte, Edelman, eMarketer, Forrester , GlobalWebIndex, The CMO Survey and others.