Build in Public: A Founder's Guide to Driving Growth and Traffic for Your Product
Building in Public? What’s that?
Building in public means sharing stories about products or services. How they were or are being developed, the issues faced, and such. The aim here is to engage with your target audience and like-minded people. It’s community building by sharing your product's journey. Everyone loves that, don’t they?
If you’re still wondering why should you tell people about your product as you build it. Then this article is for you.
Why is 'Build in Public' Gaining Popularity?
That’s simple. You create excitement by sharing your progress and knowledge with others. By telling them how and what you're making, and the struggles you're facing, and sharing insights, you generate interest. Doing this creates a buzz around your product. This helps in building a network and engagement. This strategy can also attract investors and key hires who know your work and can contribute.
Startups build trust with their community by sharing the ups and downs of their business. As well as sharing what happens behind the scenes. If implemented right, This trust can lead to increased loyalty and support. It lets you create an essential bond with your users and leads to a better user experience.
It doesn't matter if you’re making a video game or software from scratch. Documenting your build process via a blog or other social media is what it means to be “building it in public. Discord, Stardew Valley, and Hollow Knight are successful projects that used this strategy.
What Should You Share and How?
So how do we do it? Well, the idea is to create and share content about the work you’ve done on your project. Document and present it in an engaging way for the audience. Building in public gives your audience an inside look into your product. This lets you capture consumers' attention and create a community of supporters.
You can find an audience on social media platforms. Platforms like Twitter, Reddit, Instagram, TikTok, and YouTube. You can share posts about development work, the hardships you faced so far how you overcame them. You can share your goals for the future with them and your roadmap as well.
You can make short or long videos about your project on specific topics. You can stream live on platforms like Twitch or YouTube and interact with your audience in real-time.
About Momen
Momen is a no-code web builder. It empowers startups to efficiently create their Minimum Viable Product (MVP) through collaborative, cost-effective, and swift development. With Momen, startups can craft customized web apps, offering unique user experiences. Seamlessly integrating your apps with other services is a breeze. You don't need to be a programming expert to achieve all this with Momen.
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