Branding In The Digital Age

Principles of branding have not changed in the digital era. The fundamental change is in culture. The culture in digital era is characterized by interaction rather than one-way monologue. Consumers want to participate and interact with the brand, getting invited into a story, instead of being targeted with one-way messages.

Did you know, according to a research*, most people wouldn’t care if 70% of brands disappeared? By being useful and helpful for consumers, brands can create real value in consumers’ life. Else they don’t care for brands which are not meaningful & distinct.

When it comes to social media, brands tend to forget about the ‘social’ part of the platform. At OH! Design Studio, one of the leading branding companies in Mumbai, we believe that brands need to have a clear social purpose. We work with them to develop a compelling mission that’s interesting for the brand’s audience. 

OH! Design Studio is a branding company in Mumbai, India specializing in creating differentiation in consumers’ mind through brand-driven approach. Being a fully integrated creative and digital agency, OH! Design Studio offers 360 degree branding services for offline as well as online channels.