Boost your revenue in 2019 by integrating Magento with Microsoft Dynamics
Magento 2.3 is here, and it has already stunned the market of e-Commerce development like never before. eCommerce site owners are quite excited about using the new integrations offered by Magento 2.3. It is believed that Magento 2.3 will not only help the e-commerce sites to perform better, but it will also allow them to earn more revenue by improving their site’s performance. However, there are a few integrations which were available in the earlier Magento versions as well, which have the potential to help firms grow their revenue. And, one of them is the integration with Microsoft Dynamics 365, which is a collaboration of CRM, marketing, sales, finance, operations and plenty of other apps.
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is one of the latest additions in the Microsoft Dynamics family. It’s a complete suite of several useful apps, like marketing, customer relationship management, enterprise resource planning, finance etc. The solution is also used to promote sales and marketing productivity. Also, Dynamics 365 has plenty of latest features that allow the firms to handle most of their back end operations as well. If we talk about the names of the different segments in Microsoft Dynamics 365, it includes these major components: CRM, GP, AX, NAV, SL as well as Social Insights. All of these solutions deliver a wide range of solutions to fulfill all the requirements of the companies in plenty of different ways. Also, Dynamics 365 is used by many different types of industries, including, manufacturing, retail, e-commerce etc.
What are the key uses of Microsoft Dynamics?
Microsoft Dynamics 365 is used by a variety of different teams of a firm for various purposes including sales and marketing, operations, finances etc. Dynamics AX ERP solution is used to manage the human resource, financial as well as the operations in relatively big sized firms. AX ERP is a very popular multi-currency tool that allows the firms to manage their international business with ease. Also, it contains plenty of features and functionality for a wide variety of businesses including the manufacturers and distributors.
On the other hand, when it comes to the GP, NAV and SL solutions, all of these are majorly conceptualized for relatively smaller firms. But, they can be used by big sized firms as well. All of these solutions are used to manage the key business processes like supply chain and finances. Whereas, one of the most important elements of the solution, Dynamics CRM app is used to maintain the relations with the customers. This is done by allowing the customer support executives to not only manage their interactions with the customers but by tracking insights as well. At the same time, when it comes to the marketing and sales apps of the solution, these are used to boost business intelligence. Also, there are various features in these apps which allow the specialists to manage various campaigns. Additionally, the automation of business functions is also made possible. Basically, the sales and marketing tools help the companies to steer more sales.
What makes Dynamics 365 app for marketing one of the best in the business?
Microsoft Dynamics 365 app for marketing is indeed one of the most talked about part of these solutions. As it not only helps the marketers to plan but to also execute and track the performance of various types of campaigns. Also, marketers can make use of various insights to make better marketing plans. Additionally, one of the most loved features of this marketing app is that enables the marketers to manage various mediums together. For example, both email marketing campaigns and social media campaigns can be managed using this one portal.
How will Dynamics 365’s integration benefit Magento site owners?
By connecting Magento with Microsoft Dynamics, which is basically a combination of various apps like the ERP, CRM, Marketing, Sales etc. solutions, the firms will be able to manage various activities without any fuss. Adding this solution to Magento offers a host of new opportunities to several e-commerce stores. Basically, this integration will allow the firm to push the business to a completely new level. Therefore, Magento and Microsoft Dynamics integration will offer plenty of attractive capabilities to the firms.
Microsoft Dynamics 365 basically combines various functions like marketing, CRM, ERP etc. in a single solution. Dynamics 365 also contains various cloud apps which basically boost the default management features which are already present in Magento 2. All the various tools present in Dynamics 365 can be used together or one by one as well. At the same time, companies can even choose to integrate all the different features in one system as per the Magento 2 website.
How to integrate Microsoft Dynamics with Magento?
Integration of Microsoft Dynamics with Magento is extremely easy. The e-commerce site owners will only require an online storefront along with a Magento 2 Dynamics connector. This integration is enough to run the integration. The integration is going to benefit the e-commerce merchants in plenty of interesting ways. Whenever a new customer is registered in Magento e-commerce site it is directly synced to Microsoft Dynamics as a contact. Each and every information about the web customer such as billing and shipping address, name etc. are going to be made accessible in the Dynamics CRM solution itself, without any hassle.
Also, with this integration, the firms will be able to manage all the very comprehensively as well. Most of the orders will be present in the Dynamics ERP solution as well. Also, inventories will be maintained automatically, along with the sipping as well as the tracking details. Therefore, firms would no longer require any manual data entry process. Also, the quality and efficiency of the order fulfillment process will be on a higher side.
A Video to make it more easy for you: https://youtu.be/sGkaTn6VQis
Magento 2 is one of the most used platforms for e-commerce site development by Magento Web Development Services Providers, and the reasons for choosing Magento 2 are many. But, the addition of Microsoft Dynamics is surely going to be one of the most preferred reasons.
Comments (2)
Mari Volkova
2
Marketing manager
I know that Dinarys can help with Magento development and I think that many of us are interested in this)
Fluper mobileapp
3
Fluper -Mobile App Development
Nice blog for Magento with dynamics.