Book Review: How Fake Reviews Have Tarnished The Image Of The Publishing Industry
Apart from promotion, marketing and the
effectiveness of the social media, book review plays an important role in the
sales of books. A good review reflects on how good or great the book is, giving
it a unique recognition, to entice book readers to go for the product.
Writing a book without any effort to sell it, is like
putting a lighted candle under an upside down bucket, no one will see the ray
of light, supposed to brighten the environment. As a matter of fact, as an
aspiring writer, I thought writing a book was the toughest thing on earth,
until I realized that the hardest part of being an author is facing the reality
of promoting or marketing your book.
Like flowers depend on rain or water to blossom, every
writer dreams of getting a good review to enhance the sales of his or her book,
unfortunately, review doesn’t come easy. Since it doesn’t come easy, many
resort to the means of dishonesty, by faking reviews, at many bookstores,
including Amazon, Createspace and Barnes and Noble.
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