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The one single thing I remember most about Aug. 8, 2007, was Richard Branson sprinting down a JFK Airport terminal to retrieve a belt he forgot at the security checkpoint.
It was a bit surreal to see the British billionaire chasing down his own item, just like many of us have probably done at least once at while traveling. He assured his handlers that he’d be fine fetching it himself and that he’d be right back. As promised, he returned just moments later and quickly took the microphone to kick off a press conference that was awaiting his arrival.
That day, of course, was memorable for reasons other than seeing the Sir Richard run through a New York airport. It also was the day that Virgin America made its first flight.
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Now, just a decade and a few days later, the carrier’s 10th anniversary came and went last week with little fanfare.
At the time of the launch, Branson – who spurred the airline’s creation – pledged that his plucky upstart would make flying in America enjoyable again.
Indeed, Virgin America has been a hit with fliers. The carrier has won numerous customer-service awards and enjoys a cult-like following in its home state of California, where it has hubs in San Francisco and Los Angeles.
Mirroring the ethos of Branson’s broader Virgin brand, Virgin America brought mood lighting, tech-friendly entertainment and other “hip” features into the mainstream of the U.S. airline industry at a time when most carriers were struggling to survive. However, Virgin was never able to convert its likability into consistent profits.
Still, Virgin America’s run has been remarkable, one the most formidable large start-up operations since American Airline began flying in 2000. At its launch in 2007, Virgin America was touted as one of the most well-funded airline start-ups ever in the United States.
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