Best SEO Practices to Abide by in 2020

When it comes to improving your site’s ranking on Google, effective search engine optimization is the biggest key. Besides the commonly heard phrase “SEO is dead”, it's actually the old SEO tactics that are dead. With Google rolling out updated and new search engine algorithms regularly, the ultimate goal is displaying only the most relevant results and ranking them on the basis of credibility and authoritativeness. To make sure your website doesn’t flunk, you need some advanced SEO tactics that not only work great in 2020, but also for the long-term. 

1. Authentic domain authority

Domain authority (DA) has always been an important factor in determining the rankings of a website. DA used be all about the number of backlinks a website holds. But owing to the recent updates in the Google algorithm, the norm has been changed. Google now evaluates a website based on E-A-T i.e. Expertise, Authoritativeness, and Trustworthiness. The content you put up on your website must be written by an expert as the expertise of the same is now a key ranking factor for your website. Also, getting your website cited on a reliable source is also a brilliant way of showcasing trust. SEO experts are aware of the best citing sites that can help in improving your website rankings. Hire some of the best from Interactive Bees, one of the best SEO companies in Delhi. 

2. Video content

According to Cisco, 82% of consumer IP traffic will be video by 2021. And that’s huge. Searchers and users these days prefer video content over anything else. Video content is not only a brilliant SEO technique, but also a great digital marketing technique on the whole. To make the most of your video content, consider slicing your video into multiple sections or snippets. This way, Google will be able to understand the important parts of your video and display the relevant snippet against a matching search query. Optimizing your video using trending keywords is another important thing you need to rank higher. Also, don’t forget to include a transcript for your video to let Google or YouTube gain further clarity over the content of your video.

3. Quality backlinks

Though not being the only basis for search engine ranking, backlinks still remain to be an important deciding factor in the same. Link building is a necessary SEO technique to crack your way to the first page of Google results. The only requirement is the creation of quality backlinks. Creating links on websites that lack a good Domain Authority can bring more harm than good. This holds true for PPC and Google advertising too. To make sure you only deal with quality link building, it will be beneficial to opt for quality PPC services in Delhi and let the experts take hold. 

4. Visual search 

Visual search is a fairly new concept that is gradually gaining eminence and is expected to surge in the coming years. People now conduct image searches using Google lens and it has been serving them well in reaching appropriate results sooner. So, optimizing for visual search has become more necessary than ever. The way? Image SEO. Descriptive file names and alt text for all images is a must when optimizing a picture. However, the authoritativeness of the website again plays a crucial role here as DA will be a key factor for visual searches too. Also, frequent updates in the websites will work in your favour as Google prefers fresher content. 

SEO trends keep changing every year but some, if mastered correctly, can help you maintain top rankings for long. Follow the tips mentioned above or hire an SEO company in Delhi to get your website ranked higher in Google results.