Benefits of optimised WordPress website and how it leads to more user engagement

Optimised WordPress website would mean that your website is faster in terms of loading and speeded up in terms of navigation thus enabling users to have a faster speeded up website and quickly one can view many pages at one go.

 

Also bounce rate reduces due to this and there are several other benefits which can be said for a better optimized WordPress website.

 

Major of these optimizations can be done at the portfolio WordPress theme level itself.

 

Lower Bounce rates: Lower bounce rates happen when users can click through easily and without any hassle they can click on all of the pages easily. At this moment people can easily view all of the pages without much waiting. It is said that people do not like to wait for more than 3 seconds and lesser wait would give them more reasons to read from your website.

 

Better Customer Experience: Better customer experience can also be performed and done when users can easily click through and navigate easily through the website.

 

Increased conversions: Increased conversions can happen and people can happily pay and shop on your website when they are able to easily browse through your entire website and easily check all of the portfolio and shop items and can shop through the entire website.

 

40% people abandon a website that takes more than 3 seconds: This is a study done by independent researches and one can find it true because no one likes to wait and more waiting means you are standing in a queue waiting for your turn. Unless the product is so innovative that people have

every reason to buy it they wonʼt wait and go to your competitor website and buy something else.

 

1 second delay can result in 7% less conversions: This study also reveals this info.

 

47% people want websites to open in less than 2 seconds: Study as said above can be thought to be true otherwise how would one explain it. How to test using tools for page speed and speed of the website:

 

WebPageTest

tools.Pingdom.com

Google page speed insights

 

The above 3 tools are found to be reliable and show your load average and thus one should optimize images and other stuff in order to

 

New Techniques to speed up your WordPress website:

LightSpeed server: Apache server 300% faster

HHVM