Backlink Strategies That Still Works in 2018

Search engine optimization is one of the most powerful tool of online marketing. Almost every online business improves their search engine rankings to gain their website traffic. The traffic can gain number of customers. A website with a good on page SEO and content is incomplete until and unless it is promoted on correct platforms. Every website needs a link juice to increase domain authority and page authority. Higher the page authority higher will be the chances of ranked in the first page of Google. Some of the examples of effective backlink methods are mentioned below.

 

Guest Posting or Bloggers Outreach:

Guest post plays an imperative role to get authority links and the best part is that it is approved by the editorial team. Google considers every link that is passed by the editorial team as a good link and is helpful to increase domain authority. There are various blogs that accept guest post and provides do follow and no follow links. Many of the blogs provide sponsored posts at reasonable prices. Sponsored post is much effective as compared to the normal one because it follows and it gets promoted on various social platforms.

 

Local Citation website:

If the business website has its physical address, so local business listings would be one of the most powerful technique. A business listed on a local business website helps to gain sales not only through referral traffic and but also increases the visibility in search engine results. There are many websites like yellow pages that provides excessive traffic and gain sales. It is necessary that the business has a physical address and a phone number because many of websites needs a phone number for verification.

 

Blog Comments:

Blog comments are one of the oldest and easiest way to get backlinks from various websites. The website gets editorial links which may be do follow and no follow. Before writing comment it is necessary to read the blog post first and then write the relevant comment on it. The comment should be helpful and informative for the readers as well as for the blogger who owns the post. A few years ago, Matt Cutts also prefers blog comment as a good backlink for SEO.

 

PBN:

Personal Blog Networking is one of the best practices to gain a high volume of traffic to a website. It is necessary to write informative and research based post which would be lengthy that it can cover the topic completely and should be helpful for the readers to gain their knowledge. People like to share content that they find as helpful for themselves as well as for the other. A blog post should be relevant to the business or service website in which various relevant topics should be discussed. Getting backlinks from PBN is easy and provides the best results. Internal and external links are necessary to make post readable and Google also likes to prefer those posts which has external and internal linking. External linking is to give a link to another website on own blog and it is necessary that it should be no follow. Internal linking is to give backlink to own other post or web page to that post. Their are various small business seo service providers that are using same technique for their client sites to get maximum results. This practice is helpful to gain the page authority as well as the domain authority of a website. It is also necessary to promote that post using social media platforms, running paid campaigns on social media content gets promoted and shared with tons of profiles easily.

 

Social Media Optimization:

Search engine optimization is incomplete without having a powerful social media profiles. Any Business can by promoting using various social sites like Instagram, Twitter, Facebook, YouTube and various others. E-commerce website is more successful on social media as compared service provider business. A paid campaign provides instant results to eCommerce products, but it should be necessary that the prices offered must be reasonable as compared to other competitors. YouTube is useful for product reviews which increases sales of the product. People always bought the things that satisfied their needs which may be quality and specifications.

 

Competitor links:

Competitor analysis is one of the successful techniques of search engine optimization. There is a lot of software like SemRush and Ahrefs which are helpful to get the complete backlink report of competitors. Those online software can easily find high authority back link opportunities to get an own website listed earn a valuable backlink.

 

Broken link building:

Broken links cause bad experience for the users and is also one of the main factors that decreases website ranks in search engine results. The analyzer has broken links using Google webmaster tools and gives redirection to the other relevant page resolve this issue. This technique can be used for other’s website by finding broken links and provides relevant posts of own blog to get broken link replaced, in this case a blogger replaces a broken link and gives a backlink.