Are exact match domains still helpful in SEO services?
The exact match domains were used
initially because they helped in the better results for a campaign of SEO services.
If they are targeted then a huge amount of traffic is diverted to the
websites. Sooner, the matched domains
were available for sale and in fact, some have been sold for a very large amount.
But now the discussions are made
on the basis of statics if such domains are still worthy. Let’s understand the
drill.
How does Google work with exact match domains?
The spamming experts of Google have dissolved the use of low quality
matching URLs to ensure that people do
not just buy anything from the internet in order to rank on the top through the
best SEO services.
What are the issues with exact match domains?
The issues that were initially
notice due to EMDs was the irrelevancy of the website. Most of the sites with
exact domains have been found spammy and irrelevant. They did not have unique
content, rank on similar keywords, and
offer the relevant services that customers were looking for.
Moreover, they were neither
getting external links or had backlinks to support the campaign. Only the URL
match was responsible for the ranking
making it difficult for the relevant website to get ranked. The introduction of
machine learning has lead to advancement
in search algorithms and now a search engine seeks
for the existence of relevancy while indexing the sites in the search results.
What is the take of Google on exact matches?
An SEO company has a team that believes that Google or for that matter
any search engine likes the exact matches
if they are real and relevant. If the URL is an exact match and it leads the
user to site with suited content, quality backlinks, and related services then
probably that domain is acceptable and in fact, it will rank on top of the
search results.
The domain authority of such
domains has been calculated quiet high and more often or not they go for the very huge amount if they are available for
selling. For Google, it has cleaned the search results but it involves the
removal of spammy links so that relevant results can be shown to the customers.
Whether you should buy an EMD?
If you are
assured to hiring an SEO service provider then buying an EMD is probably a good idea.
However, one must keep in mind that almost all the EMDs have already been
bought already and those are available for sale might have a price tag too high
to be bought. So unless you have a safe full of money, don’t think of buying
the exact match domains.
Conclusion
The experts of
the best SEO services in Noida states
that exact match domains are a good way to get ranked on the top of the search
results but this alone will not cover all the aspects of online marketing. You
will have to consider the relevancy,
targeted keywords, and content display. Only after this one can get the
successful results of SEO.
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