Approach customers at the right time to heighten your business

The first and most important requirement for the success of any email marketing campaign is to have an updated and verified Email Database of the target audience. Company should always have a clear picture of its customer availability that will help the company to build rapport on first attempt. While executing an Email Marketing Campaign, approaching at right time to the customer plays vital to bring business for the company. While writing a marketing email, it is recommendable to approach the customers before their budget is scheduled for the Quarter. Approaching the company in that period may help to attain target (getting business). Customers do not have time to read emails at any hour of the day, the main parameter to keep in mind when sending out a campaign is choosing the right time to send your mails. It is recommendable not to send emails at night and on weekends. The chances of delivering your messages are crucial.

During the start of week, customers could be occupied with their own official mails and set of weekly targets to meet. An extra marketing email will be overlooked. Many organizations think sending an email in the morning will help, but the right thing to do is to avoid that. Target customer doesn’t have time to read marketing emails as soon as they start their day at office. The best solution is to wait and schedule at the right time. Target your customer at noon or at the late part of the morning when they have settled for the day and have time to read your business requests/proposals. The response rate is proven to be high. Time revolves the business.

When it comes to approach customer, 3 things should be taken into consideration:

Knowledge about customers: Know the customer in detail. It will always help to design business plan for endorsement. Just approaching them may not bring business but reaching them on time of their need will always build a sense of integration in-between so that whenever customer has new plan to endorse in their segments; your company will always come in priority as you build the first impression to be the last.

Knowledge for Customers: It’s always good to have some ideas in your database while approaching a customer. Customers are always keen to know about the market and innovations that is introduced in market; so approaching their plans in person will always lead a business in your domain. After knowing your customer, you can formulate and set up ideas that they may seek during endorsement or any phase of their business. Updated information, techniques are always welcome customer’s domain.

Knowledge from Customers: Two way communications has great influence in business. Doesn’t matter how much you struggle to innovate the product/service but if it doesn’t suit the customer’s requirement, you fail to get the business for your domain. Gathering information from customer, modifying and making it more innovative is found highly appreciated by the customer. While gathering knowledge from customer, you should always take care of their time devotion. As business is a rapid process, approaching them for their ideas/ knowledge shouldn’t be a kind of bug attempt for them.

As business is for targeting customers, a company should always have scheduled marketing campaign plan to approach them.

 

Current email marketing trends:

1.       As clients are increasingly versatile, emails are accessed on all gadgets (e.g. Mobile) at any given point of time.

2.       According to a few researchers, it is best to send an email during typical work hours.

3.       More than half of the emails are opened between 9am-5am.

4.       While some email send times are more ideal than others, there is nobody set hour for when you ought to send messages. It mostly depends on the organization/customer’s behavior.

If you want to try out a few of the Traditional Thoughts, here they are:

·         Day vs. Night: This one is easy. You know not to send emails while people are asleep.

·         Monday vs. Weekends:  Avoid both.

·         Favorite day? : Tuesday, Wednesday and Thursday is the best, riskless option.

Now let’s take a look at how you can know about the existence of (new) customers.

·         Network: Attend local events, arranged by your target customers or anyone from the industry. Be active on online business portals and LinkenIn.

·         Involve yourself in the industry: Sponsor events, CSR, volunteer and so on. Press releases from your company helps too.

·         Work for free: Yes, you read that right. People need to know and trust you. Work on their needs and provide a few samples for better understanding between you both.

·         Advertise: advertisements are everywhere. Catch hold of a space which has a potential to be look at by your target customers.

You are now set to approach a new customer and build a positive relation with them; which ensures your step one done right.