Applying ROI Thinking in Strategic Marketing Consulting to Help Businesses Grow and Succeed

Businesses, both SMBs and enterprise-level, hire strategic marketing consultancy services that vary depending on the type of company, business goals, and target market. The most common reason for hiring consulting services is for their experience and expertise, as well as the external perspectives they provide to a business's internal problems. Some business owners may hire an outsourced marketing company to improve campaign performance, whereas others may hire a strategic marketing consultancy to conduct an in-depth analysis of their market and customers.

Strategic marketing consultancy provided by an outsourced marketing company is used by businesses to improve their marketing functions, fill skills gaps, and provide fresh thinking on the company's strategies, or a combination of these.

Strategic marketing consultancy focuses on developing and maintaining a sustainable competitive advantage for a business by addressing high-level considerations, such as what markets to target. Marketing consultants can help companies in setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives. An outsourced marketing company can discover new opportunities for business expansion by utilising research, customer insights, and general customer demand. The consultants will be able to identify trends that will shape the future of their clients' industries and devise appropriate growth strategies.

Relating with your brand philosophy

What makes your business unique is what you do that differentiates you from others. It’s what sets you apart, and it’s here that the outsourced marketing company can help you gain a competitive advantage. The consultants at the outsourced marketing company can help a business with unique messages that relate to the brand and its philosophy. The consultants would help you by creating a competitive advantage that may include faster service, better discounts and design, or simply more convenience to the end-user. They will create a marketing plan with budget, and also assist you with controlling expenses and improving revenue.

Marketing spending as an expense and investment

Marketing spending is regarded as both an expense and an investment. The costs associated with attracting attention and early lead generation efforts are referred to as expenses. These are measured in terms of quantity as well as how people reacted to your brand's message. Marketing spending is an investment in the sense that customer value, and thus profits, accumulate over the course of the relationship.

Vandalist, a trusted and leading outsourced marketing company, provides strategic marketing consultancy for a wide range of strategic, tactical, and digital integrations such as communication strategy, article writing & content research, marketing plans, brand analysis, search engine optimization, web development, CRM implementation, and more.

Some of the services offered by Vandalist’s strategic marketing consultancy include: 

Practical and sustainable marketing plans: The company’s experts will consider your resource footprint and timeline to achieve your marketing goals with ongoing support.

Marketing audits with actionable outcomes: The experts of Vandalist will help with your marketing success by providing a complete picture of the existing marketing environment.

Regular and ad-hoc consulting engagement: The company’s strategic marketing consultancy will bring perspective, critical thinking, and a sense of reality to the discussion.

Project & resource management: The company’s consultants will help you with project and resource management with coordinated and scheduled tasks.

Marketing support and help desk: With its extensive range of capabilities, Vandalist outsourced marketing company offers full-service marketing support and assistance for the new and existing tasks.

vCMO services: The company’s vCMO (virtual chief marketing officer) will help you with flexible delivery to handle a transition period to build the structure you are looking for.

Vandalist outsources marketing company provides ready-made and custom solutions for strategic marketing consultancy packages that include:

Genius Collective: This strategic marketing consultancy engagement by Vandalist is meant for businesses that are looking for marketing efforts they require, or seek an external perspective on their current marketing strategy.

Marketing Excellence Program: The company’s experts will provide you with clear, practical procedures to address the areas of weakness, and enhance what you do well.

Agency Experience: The expert consultants of Vandalist outsourced marketing company will help you with the marketing plan or framework to address existing issues with multi-disciplinary, full-service marketing.

Marketing SWAT (Strategic, Work and Tactics): This strategic marketing consultancy service by Vandalist outsourced marketing company will provide you with access to the full suite of Vandalist marketing services and expertise as needed.

Vandalist's consulting services are available on a fixed-term, seasonal, or ad-hoc basis to address the challenges of a project. Vandalist will quickly put together a team that is aligned with your business goals and will collaborate with your in-house team. You will benefit from the marketing knowledge and expertise to fill the skills gap right away. Marketing consultants at the company apply a disciplined approach to a wide range of analytical tools, aligning them with the company's target business objectives and customer requirements.