Apple Closes the Deal and Obtains the Rights of the Film “Cherry”

Apple is slowly but surely raising the ante for Apple TV+ in its stride to challenge the dominance of Netflix and HBO. It has now added Tom Holland and Ciara Bravo starrer “Cherry ” in its collection.

If the word of a very reliable Deadline is to be believed, the deal was struck with an agreed transaction of $40 million. The upcoming crime drama is the first film that Russo brothers (Joe and Anthony Russo) have made since their massive success with Marvel Cinematic Universe and especially with their euphoria with Avengers: Infinity War and Avengers: Endgame. The film will be an adaptation of a novel penned by Nico Walker.

The Russo brothers had reportedly agreed to a $1 million deal to make the film adaptation of Walker’s book. It is a golden deal for Apple as it would look to enhance its quality storage, get a revenue surplus and a possible forthcoming Academy Award nominee will have an Apple’s name attached to it. Apple has shown tenacity ever since Netflix’s Irishman bagged a nomination in the Best Picture category at 2020 Academy Awards.

Deadline has also come to know that Apple’s Worldwide Video Executives Jamie Erlicht and Zack Van Amburg are currently in the hunt for new movies that can massively enhance their subscribers should they get added in Apple TV+ library. Recent inclusion looks promising with the likes of “Greyhound,” “Cherry,” Will Smith starrer “Emancipation,” and Robert De Niro and Leonardo DiCaprio starrer “Killers of the Flower Moon.”

Netflix is one step ahead of them as it has already obtained the ownership of Toronto and Venice International Film Festival’s fa’ “Bruised” (Halle Berry’s first directorial venture), “Pieces of a Woman,” and John David Washington and Zendaya starrer “Malcolm & Marie.”

For “Malcolm & Marie,” Netflix had defeated the likes of Apple, Searchlight, Amazon, A24, Focus Features, and HBO.

The streaming giant also has the likes of Devil All the Time, Ron Howard’s Hillbilly Elegy, and David Fincher’s Mank to represent itself at the Oscars. The general opinion in the market says that while HBO had an edge in Primetime Emmy Awards, Netflix will surely be favorites at the 2021 Academy Awards as several theater films have also been delayed.

Joseph and Anthony Russo are now headed towards independent films after having established an impregnable legacy with Avengers: Infinity War and Avengers: Endgame as the two films have recently attained the pedigree of being the highest-grossing film of all time. Avengers: Endgame currently holds the number 1 spot after sailing past the likes of Titanic, Avatar, and Avengers Infinity War.

John Martin is a Microsoft Office setup expert and has been working in the technical industry since 2002. As a technical expert, John has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.