Amazon Product Photography and Ad Filming Ideas You Never Knew About

If you're an Amazon seller, you know how important your amazon product photography and ad filming are. Savvy sellers know that taking good pictures and filming high-quality ads can mean the difference between making a sale and watching a potential customer scroll right past their item. 

This blog post will help you explore some lesser-known secrets about Amazon product photography and ad filming in London by Top photographers that can help you take your sales to the next level. Stay tuned!

1. Use a white background

When it comes to Amazon product photography, a white background is critical. It makes your products pop and ensures that potential customers can see every detail of what you're selling. Moreover, no problem if you don't have a professional studio setup! 

You can create a makeshift "studio" by hanging a white sheet or piece of poster board behind your product. Make sure that the background is white and evenly lit so that your products stand out.

2. Invest in a good camera

If you're serious about selling on Amazon, you'll need to invest in a good-quality camera. A DSLR camera with at least 10 megapixels will give you the clear, sharp images that you need to make a sale. You don't need to break the bank – plenty of great cameras are available for under $500.

3. Use multiple angles

When you're working on product photography, be sure to use multiple angles. The more angles you use, the better your chance of catching a potential customer's eye. Customers want to see your products from all sides, so take pictures from the front, back, and sides. Show them in your photos if your product has different features or functions.

4. Edit your photos

Once you've taken all your product photos, it's time to edit them. Editing your photos will help you ensure that they're crisp and clear and can also be used to correct any lighting issues. Several excellent photo editing software programs are available for Mac and PC. Therefore, we recommend using Adobe Photoshop or Lightroom, but there are plenty of other options.

5. Shoot your ad in HD

When working on Amazon Product Photography and Ad Filming, shoot it in high definition (HD). This will ensure that your video looks great on all devices, from phones to tablets to laptops. To film in HD, you'll need a camera that supports HD recording – most newer DSLR cameras do.

6. Use natural lighting

Whenever possible, try to film your ad outdoors in natural light. Thus, this will give your video a bright, airy look that will catch potential customers' attention. If you can't film outdoors, no problem – just set up your camera near a window or other natural light source.

7. Keep it short, and to the point

When it comes to Amazon ad filming, shorter is better. You want to give potential customers a quick overview of your product, but you don't want to bore them with a long, drawn-out video. Aim for a video that's 30 seconds to 1 minute in length. Anything longer than that risks losing your viewer's attention.

8. Add a call to action

At the end of your video, include a call to action (CTA). A CTA is a statement or phrase that encourages viewers to take a specific action, such as visiting your Amazon store or purchasing your product. Without a CTA, your amazon ad filming might be entertaining or informative, but it won't do much to boost your sales.

9. Review your analytics

Once your video is live on Amazon, take some time to review your analytics. Amazon provides data on how many people have watched your video and how long they watched it. Thus, this information can help determine what's working and what isn't. If you notice that people drop off before your video's end, you might consider making it shorter.

Tips To Get The Perfect Shot Every time

1. Use a tripod

If you want to avoid blurry, shaky photos, use a tripod. A tripod will keep your camera steady and allow you to take clear, sharp images. You can find tripods for under $50, making them an excellent investment for anyone serious about amazon product photography.

2. Use a remote shutter release

It is a wireless device that allows you to take photos without touching your camera. Therefore, this is great for avoiding camera shakes and getting sharp, clear images. You can find remote shutter releases for under $20.

3. Use manual mode

If your camera has a manual mode, use it! Manual mode gives you complete control over your camera's settings, allowing you to get the perfect photo every time. Therefore, consult your camera's manual or look for online tutorials if you're unsure how to use manual mode.

4. Use a white balance card

It is a tool that helps you ensure that your photos are colour-balanced. This is especially important when shooting amazon product photography in artificial light, such as indoor lighting. You can find white balance cards for under $10.

5. Use a light tent

It is a small, portable studio that you can use to take photos of small objects. Light tents diffuse the light, giving your photos a soft, professional look. You can find light tents for under $100.

6. Shoot in RAW

If you're serious about amazon product photography, shooting in RAW is a must. When shooting in RAW mode, your camera records all of the data from the image sensor. Thus, this allows you to edit your photos later without losing any quality.

7. Edit your photos

Even the best photographers need to edit their photos to make them look their best. After you've taken them, don't forget to edit them! Thus, many software programs, such as Adobe Photoshop and Lightroom, are available for photo editing.

8. Use a reflector

It is a great way to add light to your photos. Reflectors come in all shapes and sizes; you can find them for under $50.

9. Shoot in natural light

Whenever possible, shoot in natural light. Natural light is softer and more flattering than artificial light, making your photos look their best. Therefore, try to position your product near a window if you must shoot indoors.

5 Different camera angles for filming products

1. Flat lay

A flat lay is a photo or video is taken from above. This angle is great for showing off the details of your product.

2. Top-down

A top-down shot is similar to a flat lay, but it's taken from a slightly higher angle. This angle is good for showing off the overall shape of your product.

3. Frontal

A frontal shot is taken from the front of your product. This angle is good for showing your product, such as a watch or a pair of sunglasses.

4. Three-quarter

A three-quarter shot is taken from the side of your product. Thus, this angle is good for showing the side of your product. For instance, shoes, bags, etc. 

5. Lifestyle

A lifestyle shot is a photo or video that shows your product in use. This angle shows how your product can be used in everyday life.

Now that you know about amazon product photography and ad filming, it's time to start shooting! Use these tips to get your product's perfect photo or video every time.

The Bottom Line

Product photography and ad filming are essential for any business that sells products. Learning about these techniques can make your products look their best and attract more customers. Use these tips to improve your product photos and videos today!