AI Led Customer Data Platform (CDP) for Retail

A Customer Data Platform (CDP) helps retailers build a 360 degree view of their customers. This is important to improve customer experience and enhance commerce activity.

In this blog, I wanted to highlight the difference between a CDP and a data lake, and then outline some key use cases that you should pursue a CDP for.

Ignitho’s CDP solution can be tailored to integrate with your technology choices. If you are looking to either introduce or maximize your adoption of Domo’s integration, BI, AI and enterprise app capabilities, then please get in touch.

Read the full blog on Customer Data Platform (CDP) for Retail