­AEM Vs Open Source Content Management

Content Management

Content Management is the new necessary in the modern day marketing world. There are several software and systems that have been formulated in the past couple of years to facilitate this purpose. With more businesses expanding in the digital space there is an increasing need to manage and optimize the content on this interface.

AEM and Drupal are two very prominent examples of the private and open source systems of content management respectively. We can understand the nature of both these types of systems through the advantages and shortcomings faced by both in their usage so far as discussed below.

Introduction to Web CMS (content management system)

As necessary as it is for all businesses and brands to have a website for it to serve as a doorway to their services, it isn’t improbable that not everyone has the technical ability or interest to be able to customize their websites. CMS allows you to add and update content and manage it, without any technical knowhow.

Why choose Adobe Experience Manager (AEM) for your Web CMS?

Adobe Experience Manager (AEM) is a widely and popularly used CMS. Its popularity can be attributed to the fact that AEM has several benefits in the way it is structured:

• It comprises of five modules, namely Sites, Assets, Mobiles, Forms and Communities.
• It has more machine learning features which can prove to be important for making several marketing based decisions.
• It has added customization features, which is always desirable for any brand to create a marketing strategy that can stand out.
•  It is becoming increasingly open source which makes it cost effective and entirely flexible in form and structure.
• A single code foundation can be used to build different applications with ease.
• Content can be updated and tracked very easily with an efficient system that notifies you with all important upcoming strategies.
• Adobe Forms can be used for security and tracking purposes.
• Advanced transactions can be simplified and executed easily.
• Adobe Community helps to formulate an online interface for discussions and interactions amongst people in the relevant domain.
• Valuable input in the form of feedbacks and ratings can be accumulated which is always beneficial for the growth and improvement of the brand as a whole

Adobe Experience Manager Digital Trends

Certain trends that can be considered with the changing technology and growth make AEM even more relevant in its use today. In the past year, machine learning and artificial intelligence have seen a growth spurt in the industry. 

Anything which can inculcate AI features, therefore, by default becomes very promising for upcoming strategies in the future. Adobe Sensei can be seen to be relevant in this domain. Smart tagging and other decision-making features can be availed which makes it a very relevant product [SD1] in the digital marketing world.