Adopting the Microlearning Approach to Deliver an Effective Sales Training Experience

In today’s age of bite-sized stories, people prefer to access content which is relevant and accessible at their point of need. The modern learners seek out for short and digestible chunks of training material in the world of corporate training. Therefore, micro-content adapts to the training needs of sales professionals, thereby allowing them to access bits at their own pace of time and convenience.

Unlike traditional classroom-based instruction, microlearning is a widely-adopted approach that delivers training content as short video nuggets, mini-games, interactive infographics, quizzes, blogs, podcasts, and others. Microlearning allows salesforce to seek relevant information at their fingertips on their personalized mobile devices such as tablets or smartphones. With digitization, salespeople are no more limited to learning at their desk; instead, prefer just-in-time learning. Organizations adopt microlearning approach because of the following reasons:

Workplace learning is small doses and for short duration proves to be a great advantage. A single module targets only one training objective and removes other irrelevant information. As a result, micro-content delivery boosts the ability of salesforce to engage more, absorb maximum information and boost knowledge retention. 

Scheduling training during the busy work schedule of sales employees is a daunting task. Therefore, micro content in the form of graphics and videos is delivered, allowing salesforce to learn at their convenience, while at home, in a meeting, at their desk, while commuting, or even on the go.

Modern learners seek for a training experience which boosts engagement and knowledge retention. Micro content delivered in the form of short quizzes and videos aid sales professionals stay engaged during the entire training process and retain maximum knowledge. The human brain recalls more information when delivered in short bursts. So, microlearning chunks lengthy training courses into bite-sized nuggets, providing learners relevant information which they can apply in real-life situations. 

Micro content can also be gamified to add fun to the overall learning experience. For instance, game-based assessments including badges and scores motivate sales professionals to undergo training at any point of time, achieve targets, foster customer relations, and drive more business. Visual snapshots of the products, services, and strategies in the form of infographics help to accelerate the overall salesforce performance. The modern generation is growing up with internet and smartphones, with an increase in the demand for accessible, digestible, and engaging content. If you want to provide impactful workplace training experience, then think about microlearning and help your salesforce to meet their training objectives.