A Guide to Evaluate Business SEO Performance

Search Engine Optimization, or SEO for short, has helped a large number of online entities in getting discovered by their target audience. In fact, with more people relying on web searches to find what they need, SEO has become a necessity for any business that is hopeful of tapping the immense potential of the web. Unfortunately, even though effective business SEO has the power to turn the tables around for any business, inefficient SEO is simply money down the drain.

Therefore, it is extremely important for every business investing in search optimization to closely monitor the SEO performance of their campaign.

Wondering where to begin?

First of all, make sure that the SEO firm you select offers periodic reports furnishing all the details of the activities carried out on your campaign. The reports should provide details about site modifications, off-page submissions, and other methodologies being implemented by the SEO team managing your campaign. Besides noticing improvements in the search placements of your website, pay close attention to the following: 

Site Traffic

Your website may not receive the desired amount of traffic even after achieving pole positions on various targeted keywords. This is because the volume of traffic redirected by search engines is directly proportionate to the search volume of the keyword used. Make sure your website ranking is improving on keywords with a high search volume.

Response Time

If your website takes too much time to load, you are probably losing business as you read this. Make sure the reports you receive from your SEO provider give you a clear picture of this aspect of your website’s performance, so that remedial measures can be taken at the earliest, if required. 

Conversion

Even if your website achieves top search rankings and starts receiving a fair volume of traffic, you cannot be sure about the actual return of your investment on SEO. Hence, to determine the actual impact of SEO on your overall business, check the conversions attributable to your website.
Search Engine Optimization, or SEO for short, has helped a large number of online entities in getting discovered by their target audience. In fact, with more people relying on web searches to find what they need, SEO has become a necessity for any business that is hopeful of tapping the immense potential of the web. Unfortunately, even though effective business SEO has the power to turn the tables around for any business, inefficient SEO is simply money down the drain.

Therefore, it is extremely important for every business investing in search optimization to closely monitor the SEO performance of their campaign.

Wondering where to begin?

First of all, make sure that the SEO firm you select offers periodic reports furnishing all the details of the activities carried out on your campaign. The reports should provide details about site modifications, off-page submissions, and other methodologies being implemented by the SEO team managing your campaign. Besides noticing improvements in the search placements of your website, pay close attention to the following: 

Site Traffic

Your website may not receive the desired amount of traffic even after achieving pole positions on various targeted keywords. This is because the volume of traffic redirected by search engines is directly proportionate to the search volume of the keyword used. Make sure your website ranking is improving on keywords with a high search volume.

Response Time

If your website takes too much time to load, you are probably losing business as you read this. Make sure the reports you receive from your SEO provider give you a clear picture of this aspect of your website’s performance, so that remedial measures can be taken at the earliest, if required. 

Conversion

Even if your website achieves top search rankings and starts receiving a fair volume of traffic, you cannot be sure about the actual return of your investment on SEO. Hence, to determine the actual impact of SEO on your overall business, check the conversions attributable to your website.

Bounce Rate

In simple terms, bounce rate is the percentage of people who merely scan the site leave. If your website’s bounce rate is increasing, may be its time you request the provider to update the content making it more engaging for the visitors. You may also consider adding more images to your website.

Social metrics

During the last few years, social media has emerged as an exceptionally powerful marketing tool for businesses to reach their target audience and therefore demands close attention. Make sure that the service provider makes all possible social additions to your website and provides reports for the same.

Hopefully this concise read will come in handy in evaluating business SEO performance and the ROI being delivered by the service provider.

In simple terms, bounce rate is the percentage of people who merely scan the site leave. If your website’s bounce rate is increasing, may be its time you request the provider to update the content making it more engaging for the visitors. You may also consider adding more images to your website.

Social metrics

During the last few years, social media has emerged as an exceptionally powerful marketing tool for businesses to reach their target audience and therefore demands close attention. Make sure that the service provider makes all possible social additions to your website and provides reports for the same.

Hopefully this concise read will come in handy in evaluating business SEO performance and the ROI being delivered by the service provider.