A Comprehensive Guide to Selling Art with Charles Blackman and James Corbett
Art is an essential part of our society, and it is a
representation of the human experience and creativity. The process of creating
art can be challenging, but so can be the process of selling it. In this
article, we will take a comprehensive guide to selling art with the help of two
of the most successful art sellers, Charles Blackman and James Corbett.
Charles
Blackman was an Australian artist known for his unique figurative art
style, while James Corbett is a renowned art dealer and founder of the James
Corbett Studio, a gallery specializing in contemporary art. Together, they have
over 60 years of experience in the art industry, and their insights on how to
sell art are invaluable.
Build Your Brand
The first step in selling art is to build your brand. Your
brand is a representation of who you are as an artist and what your art stands
for. Your brand should be consistent across all platforms, from your website to
your social media pages. Your brand should tell your story, and it should be
authentic.
Charles Blackman advises artists to create a unique style
that is recognizable to collectors. According to Blackman, "Your work
should have a signature style that distinguishes you from other artists. This
will help you to build a loyal following of collectors who appreciate your
unique perspective."
Build Relationships with Collectors
Building relationships with collectors is essential for any
artist. Collectors are the ones who will buy your art, and they can also
recommend you to other collectors. James Corbett advises artists to take the
time to get to know collectors, "Take the time to meet collectors,
understand their interests, and build a relationship with them. This will help
you to create a loyal following of collectors who appreciate your work."
Market Your Art
Marketing your art is crucial to selling it. You need to get
your art in front of the right people, and that means using the right marketing
channels. Social media is an excellent way to market your art, and it can be
done for free. However, paid advertising can also be beneficial, especially if
you are targeting a specific audience.
Charles Blackman advises artists to take advantage of social
media platforms, "Use Instagram, Facebook, and Twitter to showcase your
art to a global audience. These platforms are free, and they can be an
excellent way to reach potential collectors."
Pricing Your Art
Pricing your art is an important aspect of selling it. The
price of your art should reflect the time and effort you put into creating it,
as well as its value in the market. James Corbett
advises artists to be realistic when pricing their art, "Be realistic when
pricing your art. Take into account the size, medium, and the time it took to
create the artwork. You should also consider the market value of similar
artworks."
Exhibitions and Shows
Exhibitions and shows are an excellent way to showcase your
art to a wider audience. Participating in exhibitions and shows can help you to
build your reputation and network with other artists and collectors. Charles
Blackman advises artists to participate in as many exhibitions and shows as
possible, "Participating in exhibitions and shows is an excellent way to
build your reputation as an artist. You will also have the opportunity to network
with other artists and collectors, which can lead to new opportunities."
Sell Your Art Online
Selling your art online is becoming increasingly popular,
and it can be an excellent way to reach a global audience. There are many
online platforms that you can use to sell your art, including Etsy, Saatchi
Art, and Artfinder. James Corbett advises artists to take advantage of online
platforms, "Selling your art online can be an excellent way to reach a
global audience. Make sure that you use a reputable online platform and that
you have
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