A Legacy of Innovation and the Meaning Behind Its Iconic Logo

The headquarters of the multinational Japanese automaker Nissan Motor Company Limited are located in Nishi-Ku, Yokohama, Japan. Nissan, Infiniti, Datsun, and Nismo—Nissan's in-house tuning, performance, and motorsports subsidiary—are among the brands owned by Nissan Motors. Nissan's beginnings may be discovered in the founding of Kwaishinsha Co. in 1911 and Jitsuyo Jidosha Co. in 1919. These two businesses combined to become Dat Jidosha Seizo Co. in 1925. In 1933, new investors acquired Dat Jodosha's assets and formed the Jidosha Seizo Co.; a year later, in 1934, the firm changed its name to Nissan Motor firm. Nissan operated under the Datsun brand, producing and selling automobiles and parts.

History of Nissan Motor Company, Ltd

With funding from Kenjiro Den, Rokuro Aoyama, and Aketaro Takeuchi, Masujiro Hashimoto founded Kwaishinsha Motor Car Works in 1911. The business built a plant and started producing domestic cars, which eventually led to the development of the domestic auto industry in Japan. In 1914, Kwaishinsha finished building their first automobile, which they called DAT—a combination of the initials of its investors, Den, Aoyama, and Takeuchi. Kwaishinsha underwent a reorganization and changed its name to Kwaishinsha Motor Car Co. in 1918. Ltd. and seen its operations expand to 60 people and 600,000 yen in capital. 

The first 4-cylinder single body casting engine in Japan, the Model 41 DAT, was finished and released in 1919. Kwaishinsha established DAT Jidosha & Co. in 1925. Ltd to increase sales. It amalgamated with Jitsuyo Jidosha Co. in 1926. DAT Jidosha Seizo Co. will be formed. Ltd. It joined forces with Tobata Casting Co. in 1931. Ltd., a car component manufacturer, which paved the way for the creation of the first small passenger car.

The Birth of Datsun

The firm renamed itself Datsun in 1932, using the initials of three Kwaishinsha investors for "DAT" and "SON," which was modified to "SUN" because the Japanese word "SON" sounded the same but meant "loss." Tobata Casting Co. founded March 1933. Ltd. set up an automobile section and started making cars right away. The Tobata Casting Co. formed October 1933. Ltd purchased around 66,000 square meters of reclaimed land at Shinkoyasu on the Yokohama City shoreline (where the present Yokohama Plant is located). Nihon Sangyo Co. in June 1934. Ltd became Jidosha Seizo Co's sole shareholder. Ltd., and Nissan Motors Co. became the new corporate name. Ltd.

What is the meaning of “Nissan”?

The Nissan name has various origins, including being nicknamed by former Jidosha Seizo Co. Ltd shareholder Nihon Sangyo at the Tokyo Stock Exchange. The name was formed by combining the first two letters of Nihon "Ni" and Sangyo "San" to form "Ni-San." In 1933, DAT Jidosha Seizo was merged with Tobata Casting, owned by Nihon Sangyo, resulting in the new company being renamed Nissan Motor Co. in 1934. Another narrative that came up with Nissan's name is a combination of Japanese characters "ni" (sun) and "ssan" (birth), referring to the country's rising sun status.

Meaning of Nissan Symbol

A red circle and a blue rectangle with the NISSAN name written on the rectangle are the two basic geometric forms that make up the original Nissan symbol. The red circle is said to be a tribute to the Japanese flag. The logo continued to change, and by the 1990s, chrome outlines had taken the place of the blue rectangle and red circle. In the 2000s, Nissan's logo evolved, incorporating silver colors for a bold, high-end look. The logo featured perfectly spaced letters and typeface lines, making it a stylish and sleek design. In 2020, the Nissan logo underwent a sleek, minimal transformation, featuring a modern, stylish design with a capitalized black inscription between two arches.

Finally

Nissan, established in Japan in 1934, is a reputable brand known for its commitment to innovation, reliability, and quality. Its rich history and engineering are evident in every car, from the Leaf to the Navara, X-Trail, and GT-R, showcasing its commitment to quality and innovation. Nissan, with over 80 years of global presence, is renowned for its stylish, innovative, sporty, and efficient vehicles. Its reputation for reliability is built on quality parts and technologies. You can now check the Nissan stocklist for more available models.