Regina SK Orthodontists Can Improve Search Visibility With This Content Service
If you could pick the #1 way to market your dental clinic, with no restrictions, what would it be? For me, it would be where people actually look for a new dentist—in the search results. Not at the very top where you might think, though.
Research shows most people ignore any link with a "sponsored ad" banner next to it, so why waste your money on them? A service like Ibex Media can help you earn all the top organic spots, with no banners and no expiry dates. You can check them out at http://ibexmedia.ca
The difference is obvious once you see it in action—because instead of ads everyone ignores, they create the type of content people love and actively search for on their own.
Let me give you an example. Let’s say you run a dental clinic in Saskatchewan, and someone searches for "toothache remedies," "best dentist for cavities in Regina," or "top dental clinic with no waiting list." All of these searches are likely the first step in the process of booking an appointment, so how can you make sure they book with you?
With traditional advertising, each search might include a link to your clinic at the top of the results, with an ad banner—but would it answer what your potential customer is actually asking?
That’s the reason everyone ignores ads—they’re not what people are looking for. Research shows the top organic spots get two out of every three clicks, so that’s where you want to be listed.
Content Creation Is More Than Marketing
In a nutshell, the new search engine visibility strategy from Ibex Media combines several proven ranking techniques to help smaller clinics rank higher in the search results for actively interested customers looking to make a purchase.
Let’s look at how it works and why it offers more for you—and your customers—than just advertising.
Ibex Media provides a fully “done-for-you” marketing strategy optimized specifically for dental professionals and clinics. It uses interesting, informative, and relevant content about each clinic instead of boring old ads. Each visibility campaign includes content in up to six popular multimedia formats, including blogs, podcasts, infographics, and streaming videos—and that’s essential.
When you want to learn something new, what’s your preferred format? The problem is, not everyone is the same, so Ibex Media covers all the bases. If your future customers want to learn about clear aligners, they can do so with videos, blogs, press releases, podcasts, or other options—and each one links to your website.
Long-Term Benefits & Cumulative Results
Here’s the real benefit of this technique—but first, let me ask: What happens if you keep buying more ads? You get more ads to replace the ones that expired, so you end up with the same thing, but with recurring fees, right?
Instead of buying ad space at the top of the search, Ibex Media helps you raise your “authority” with the search algorithms, allowing you to rank higher organically, forever.
This strategy starts with the content team creating informative and helpful multimedia pieces about your products and services, with links back to your main website.
This content from Ibex Media shows the search algorithms that your clinic is trustworthy and relevant, which helps each additional content piece—and your clinic’s main website—rank higher for future searches. Unlike traditional advertising, this authority boost does not expire and can help improve your dental clinic’s search visibility long-term.
With each new campaign, you don’t just get a renewal of the same old thing—you get more, and it helps you rank even higher for more competitive keywords.
It's All Done-For-You By Ibex Media
Content creation is a lot of work, but that’s why they hire the experts.
You will never be asked to create, record, or host your own content, but you will be asked to review each piece before it becomes publicly available to ensure it meets your highest quality standards. You can request changes and edits or make suggestions for topics and keywords to focus on.
Ibex Media also offers “snapshot reports” to long-term clients, which highlight where they ranked before and after each campaign for a wide variety of important keywords, services, and locations. These reports show how well their service works and make it easy to verify.
For example, it will show how many of the top-ranked search results for your keywords lead back to your website, both before and after they publish a collection of multimedia pieces.
That might be the thing I like most—they don’t just tell you to trust them; they show you how well it works.
You can learn how it all works or talk to an expert about your options at http://ibexmedia.ca
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