How To Rank your website No 1 Position On Google in 2025
How To Rank your website No 1 Position On Google in 2025. Ranking well on Google can be the difference between success and failure for your online business. If that sounds a little dramatic, consider that the top 3 Google search results account for about 54% of all clicks. And the #1 result typically receives 25% of all clicks.
What you’ll learn in this step by step guide
- Keyword research is crucial to choosing keywords that have ranking potential and are relevant to your business.
- To choose realistic keywords you need to consider 4 factors: keyword difficulty, search intent, business potential, and search volume.
- Help search engines understand the purpose and context of your content by including relevant keywords in your article and paying attention to on-page SEO (search engine optimization).
- Increase the visibility of the content by promoting it through link-building, email, and social media after publishing.
- Create content hubs to cover multiple aspects of a topic and help you establish thematic authority that can boost your Google rankings.
Rank your website top in google SERP
- Analyze your competitors’ content to save time and effort. They’ve already done the research to find out which topics search engines consider relevant.
- Track your keyword rankings, impressions, and pageviews over time to monitor the results of your content efforts.
- Review your posts every 90 days to identify any issues or new opportunities and update your content if it’s outdated or not ranking.
1. Keywords Research
The first step to getting your content on the first page of Google search results is to invest significant time and effort into keyword research. Specifically, you need to identify keywords that your target audience is searching for online and that your site has a realistic chance of ranking well for. To start, make a list of keywords relevant to your business. For example, if you're building a website for a construction and supply company, some of your seed keywords might be concrete repair, driveway repair, sidewalk repair, and foundation repair. Or you could start with tools of the trade like trowels, sledgehammers, groovers, and concrete floats. You can use the Keyword Surfer Chrome extension to easily generate even more ideas. Simply type your keyword into Google and Surfer will do the rest: Do this a few times and you'll have a solid list of relevant keywords that fit well with your niche and that your potential users are searching for. But you won't be able to appear on the first page of Google for all the keywords you identify in this step. Depending on how authoritative your site is, you'll need to narrow your focus.
2. How to choose realistic keywords
It can be tempting to target the most searched keywords on Google. But they're also the most competitive keywords, which means they'll be harder to rank for. If you focus on keywords that are realistic targets for your website, you'll do better in the Google rankings. To do this, consider these four main factors when choosing your target keywords:
Keyword difficulty
You need to determine how likely your site is to rank for any of the keywords you're considering. Choose a keyword that's too competitive, and your content will get buried in search results. A simple way to get an idea of keyword difficulty is to browse through search engine results. For example, here’s what Google’s first page shows for “concrete float”: Over 28 million results! And the top of the list is dominated by big retailers like Home Depot, Lowe’s, and Amazon. No matter how you look at it, that’s tough competition. But if we look at one of Surfer’s suggested related keywords, the situation is different. Here are the Google results for “concrete float vs trowel”: There are still about 1.4 million results, but the top few are all informative articles from other business websites and blogs. No ecommerce giants in sight! There’s also a question from Stack Exchange in the top 10 results. That’s a good sign, because it means people are visiting forums to find answers they can’t find in other places online, like blog posts. If you can fill that gap with your content, you have a good chance to rank. Overall, this premise is a much less competitive keyword than "concrete float."
Search intent
You should also have a solid understanding of what users are looking for when they search for a particular keyword before you try to write an article for it. You can get a pretty good idea about what Google considers the search intent for a keyword by looking at the SERP. Taking the "concrete float vs. trowel" example above, we see that the top results are about teaching people how to make concrete float vs. trowel. We focus on what these tools are and how to use them. In particular, Google shows results that help people understand how they can perform their own repair work using a concrete float and trowel. This is certainly relevant to the work our hypothetical concrete repair company does, so it could be a good choice. But there are still other factors to consider.
Business potential
Before you decide to write an article targeting a particular keyword, make sure you know how that content will bring real value to your audience. Specifically, if you can satisfy your potential reader's search intent while writing about topics related to your business, you probably have a winner. It's better to rank for high-volume keywords that are relevant to your business than to target less suitable phrases just because they have a high search volume.
Search volume
And speaking of search volume, it's important to choose keywords that have enough monthly searches to drive good traffic to your site. But don't overlook low-volume long-tail keywords. Some very specific phrases with modest search volume can have a lot of conversion potential. For example, most SEO tools show that "best concrete floats" are searched for less than 100 times per month. But the odds are pretty good that people who search for that term are looking to buy concrete floats. If you can get your review article on the first page of Google, your chances of converting some readers into buyers are pretty high.
3. Include related keywords in your article
Google and other search engines are getting better all the time at understanding the search intent and context of a user's query. This helps them deliver the best and most relevant results for each search. You can help Google understand where your content fits in by including terms related to your main topic in each of your posts. By including semantically relevant keywords, you improve your chances of ranking well for various related terms because you are leaving clues about the questions your content answers. However, it’s not always obvious which terms should be together in the same article and which would be better off on separate pages. For example, “sidewalk crack repair” and “garage floor crack repair” may sound very similar, but the Google search results are completely different.
Luckily, you can use Google itself to find great related keywords for your blog post. Here’s how: 1. Start typing your seed keyword into Google and note the other keywords that come up in the autosuggest dropdown. 2. Look at the questions in the “People also ask” section. 3. Scroll to the bottom of the results page and note the terms Google lists in the “Additional searches” section. 4. From these three tools, make a list of additional keywords to include in your article. 5. Repeat steps 1 through 4 for new sets of keywords until you have enough meaningful words for your blog post or until you get bogged down in repetition. Not all of the keywords you collect using this process will fit the article you’re writing, so the final step is to figure out which keywords you want to use. For example, filter out keywords that don’t match the intent of your post. In our “sidewalk crack repair” example, Google tells us that related searches include both “sidewalk repair kits” and “driveway crack repair”: If we weren’t writing about driveways, we’d skip using “driveway crack repair” in our post.
4. Perform on-page optimization
Paying close attention to on-page optimization gives your content the best chance of ranking on the first page of Google. By including your keywords in four basic areas of each post, you help search engines understand the context and intent of your content.
Specifically, the four places where you need to include your keywords are: Page title The page title indicates the basic topic of your article and also appears as an H1. The text in the title tag should be 60-70 characters long and contain your primary target keyword. It should also be an actual title that humans can understand. Header tags (H2-H6) The sections and subsections of your post should be well organized to help the reader follow the content flow. However, don’t use your primary keyword in the H2-H6 header tags for these sections. Instead, target the keyword variations and related keywords you discovered in step 3 above. This provides additional signals to search engines about the overall scope and purpose of your article. URL Structure Include your primary keyword in the URL structure of your post. This is another signal to search engines about the topic of your post. You should keep your URL as short and simple as possible while still including the target phrase.
Meta Data Meta descriptions are used to provide you with a concise summary of your article, as per 155-1 62 characters. This is basically your promise to search engines about what you will provide to readers, and it also appears below your page title and URL on search results pages. Adding one or two keywords to your meta description can help improve search rankings. The meta description is also a chance to entice potential readers to click on your content. Keep it short and catchy, but make sure you give the searcher a sense of what they will get to learn if they read your post.
5. Promote your post
Writing and publishing your post is only half the job. You also need to promote your article to ensure that as many people as possible read it. Here are the three main ways to increase traffic to your content:
Build links Email and social media may give a quick influx of traffic to your blog post, but it will be a short-term boost. And it won’t help improve your organic search results. For long-term growth and continued organic traffic, you need to build links to your article from other websites. In fact, according to Brian Dean at Backlinko, "The #1 result in Google has an average of 3.8 times more backlinks than the #2-#10 positions." Here are some ways to build backlinks to your content: Write guest posts By writing posts on other blogs, you not only expose your content to a new audience, but you also get a quality backlink to your site -- if you do it right. When running guest posting campaigns to build backlinks, look for opportunities on sites that meet these criteria: 1. The site has content that is relevant to your site. 2. The site is legitimate and authoritative. 3. You get at least one dofollow link to your content. You should also try to guest post on multiple unique domains rather than posting multiple times on just one or two sites. Fixing broken links Many sites have broken links that point to articles that no longer exist or that are having technical issues that prevent them from loading. You can help those sites while getting some new backlinks by pointing out the problem and offering your content as an alternative to the broken link. Competitive analysis Chances are that your competitors have backlinks from sites that aren’t linking to your content. Most SEO tools these days give you a full backlink profile for any domain, so it’s not too difficult to find out who’s linking to your competitors. Once you have a list, find the sites that aren’t linking to you. Then, reach out to see if you can write a guest post, or point out a piece of content on your site that would make a good reference (backlink!) for one of their articles. Brand mentions A relatively easy way to find backlink opportunities is to search for your site or company name on Google. Look through the results and identify any sites that mention you in their content but aren’t actually linking to your site. Then contact those other sites and thank them for the mention and ask them to go ahead and add a link to your site. Backlinks from authoritative domains are one of the strongest ranking signals in SEO, so you definitely need to invest some time and effort here. You can use a cold email tool like Postga or Mailshake to help you set up and manage your link-building campaigns. Email your subscribers While link-building is important to making your posts successful in the long run, you should also send out emails to your list right away. Not only will you get exposure to the new content, but your email list is more likely to engage strongly with the post and may even point out your mistakes. You can also get your post in front of other people’s lists if you have existing partnerships. Post on social media You should also share your new content on various social media platforms. You won’t get long-term results from social, but you can get some initial traffic. Social media marketing is a great way to connect with your wider niche community and perhaps get some brand mentions.
6. Create a content hub
Instead of writing a single article on a topic, you can set your site up for continued success by creating a content hub. Content hubs allow you to cover many different aspects of a topic with a series of interconnected blog posts. Each one can go deeper into a specific subtopic so you can really understand the overall topic over time.
This type of complete coverage is key to building thematic authority, which helps your content rank well in search engine results. A great example of a content hub is Zapier’s guide to working remotely: They’ve built their guide as a series of articles that all tackle a different aspect of working remotely. This approach allows them to cover all angles in depth while building on their already strong thematic authority. Applying this strategy to a hypothetical concrete repair company, you could ask the company for a detailed analysis of the cost of pavement repairs. You can create a content hub focused on the topic. To really cover the topic in depth, you may want individual blog posts focused on subtopics such as:
- Sidewalk crack repair
- Sidewalk leveling
- Sidewalk maintenance
- Sidewalk repair tools
- Who is responsible for sidewalk repair
7. Analyze your SERP competition
Tracking your competitors’ content is a powerful SEO strategy that can save you time and effort while helping your site rank faster.
After all, your top-ranking competitors have already done the research to identify the keywords and types of articles that rank well in the SERPs. Follow their lead to find insights for your own articles and avoid repeating their mistakes. The first step is to identify your organic competitors. You can do this by searching for your target keywords on Google and noting which sites rank in the top spots. Surfer and other SEO tools can also help you create that list. Next, use your SEO tools to find your competitors' top keywords and compare that list to the keywords your site ranks for. Any keyword that's on their list but not yours is an opportunity for you to create and rank new content.
8. Measure blog performance
Tracking the performance of your content over time is crucial to your site's long-term success. It's the only way to determine if all your effort in publishing and promoting your articles is yielding the results you want. The good news is that you don't have to spend all your time measuring your blog's performance.
In fact, Databox reports that 86% of companies track 10 or fewer metrics, while 46% rely on just 3-5 key indicators of SEO performance. With that in mind, here are three key categories of metrics you should track for the content you publish: Keyword rankings and impressions The rankings for your target keywords in search engine results should improve over time. The number of impressions, or the number of times your article appears in search results, should increase along with your rankings. Average SERP position and impressions over time give you a good idea of your post’s overall search visibility. Pageviews and sessions A strong keyword ranking and lots of SERP impressions mean nothing if people aren’t clicking through to read your article. Keeping track of your pageviews’ growth or decline helps you spot traffic trends and patterns. Generally, you want to see pageviews for each post increase over time. The same goes for tracking sessions, which gives you a count of how many times visitors have visited your site. At the page level, this helps you determine which posts are driving the most organic traffic to your site. Ideally, you'll have a lot more pageviews than sessions. This indicates that visitors click on multiple articles once they're on your site. Click-through rate (CTR) and time on page Click-through rate gives you a good way to measure how closely your post's title and meta description match search intent. If your article appears in search results, but your title and meta description don't match what users are looking for, they won't click to read. Your CTR will be low as a result. Similarly, time on page tells you whether your content itself hits the mark. If your CTR is good, but people only spend a few seconds on your page before heading back to the results page, something's probably not right. Most likely, your article either doesn’t meet the reader’s needs or is hard to read. Either way, a low CTR or time spent on page indicates that your content is missing the mark for readers. If you can find the problem and fix it, you’ll serve your target audience better and see better overall results.
9. Review post content after a fixed interval like 90 days theory
You need to closely monitor your content from time to time to identify new opportunities for growth and diagnose any issues that may be affecting your SERP rankings.
Even if you’ve reached the top spot in Google for your target keyword, chances are you won’t be able to stay there for long. Ranking algorithms change all the time, and the competition gets tougher every day. Most posts also need to be updated from time to time for new information or emerging trends. Even evergreen content can become outdated after some time as new research and social norms change the way we think about things. As a general rule, you should use tools like Google Search Console to make sure it's performing well in the SERPs and to keep it fresh and accurate. You should review your content every 90 days with a Google search engine. How much does it cost to rank #1 on Google? While you can use Google ads to appear at the top of search pages, you can't pay to rank on the first page of Google organic results. Instead, your cost for ranking #1 will come from the time and effort you devote to creating strong content that meets all of the points we've mentioned in this article. And, of course, you'll have to pay for any tools you use in the process, as well as for writers if you're not creating the content yourself.
How long does it take to rank in Google?
Getting ranked on Google can take anywhere from a few days to several weeks or even longer. The exact time it takes to rank depends on several factors. For example, new websites generally take longer to index and rank content than older, established sites. For example, it's not uncommon for startup sites on new domains to take several months to start ranking. On the other hand, sites with a long history of creating quality content can rank new posts in just a few days. To put this idea into some numbers, a few years ago, Neil Patel studied 20,000 newly published pages on several sites. He found that, on average, they reached Google position 1.81 for their primary keyword. It took them an average of 3.39 months after publishing to get there. The good news is that you can potentially rank faster by implementing internal linking and building backlinks to your website. By creating internal links between pages on your site, you help Google understand the structure and context of your content. And, by building high-quality backlinks from reputable sources, you can increase your website’s authority and improve your chances of ranking high in the SERPs.
The important thing to remember is that ranking on the first page of Google is a long-term commitment. By consistently producing quality content and taking a systematic approach to SEO, you can achieve strong, sustainable results that will keep your blog moving forward.
Key points
- Strong keyword research is the foundation for ranking at the top of Google search results. Choose the wrong keywords for your niche and site, and you’ll get nowhere. Target the right keywords, however, and you’ll set yourself up for success.
- Help search engines understand the intent and context of your content by including relevant keywords in your articles and taking care of on-page SEO. Create content hubs to increase topical authority and give your readers a complete resource to answer their questions.
- Track metrics like click-through rates, impressions, and pageviews to track how well your content is performing over time. Make adjustments as needed and always be on the lookout for opportunities to improve your content and rankings.
- Remember that ranking on Google takes time and effort. You won't see results overnight, but with careful planning and attention to the critical ranking factors discussed here, you can achieve sustained success.
Conclusion
Ranking No. 1 on Google requires a systematic, dedicated approach to keyword research and producing quality content that meets the user's search intent. Appearing consistently on the first page of Google takes time and a lot of hard work, but the reward is increased organic traffic and an authoritative blog that provides real value to your readers.
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Eric Drula
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DISTRIBUTEUR INDEPENDANT
To rank your website first on Google in 2025, it's essential to adopt a strategic approach and focus on several key aspects of search engine optimization (SEO).