The Flagship Of Hinduja Group, Ashok Leyland, Expands LCV Network With New Siliguri Dealership

Ashok Leyland, the flagship company of the Hinduja Group and a leader in India’s commercial vehicle sector, has inaugurated its fifth Light Commercial Vehicle (LCV) dealership in West Bengal. This new facility, strategically located on Eastern Bypass Road, Bhaktinagar, Siliguri, is part of the company’s mission to cater to the growing demand for commercial vehicles in the region while enhancing its customer service capabilities.

The dealership, operated by Happie Trucking, also features a dedicated workshop facility at Debgram, New Jalpaiguri. These state-of-the-art facilities are equipped with advanced tools, quick-service bays, and robust infrastructure to ensure a seamless and superior customer experience.

Reflecting on this, Mr. Prakash Hinduja, Chairman of the Hinduja Group, Europe, expressed his enthusiasm for the company’s growing footprint, "Ashok Leyland continues to embody the vision of the Hinduja Group by driving excellence and innovation in every region we serve. This new dealership is yet another step in creating value for our customers and partners while contributing to the economic growth of Eastern India."

The Siliguri dealership positions Ashok Leyland to better serve the needs of customers in the region, while also capitalising on the economic growth and infrastructure development in Eastern India. By providing tailored solutions and dependable after-sales support, the company aims to further strengthen its leadership in the commercial vehicle market.

Ashok Leyland offers a wide range of LCV products, including the DOST, BADA DOST, PARTNER, and MiTR. The BADA DOST, built on a cutting-edge LCV platform, is available in four variants—i2, i3+, i4, and i5. Powered by an 80 hp BS6 engine, it delivers an excellent combination of power, mileage, payload capacity, and load body length, making it ideal for both intra-city and inter-city applications.

With over five lakh LCVs in operation across India, Ashok Leyland is a trusted name in the industry. All products are manufactured at the company’s advanced Hosur plant, ensuring high-quality standards.

The company’s commitment to customer satisfaction is evident in its robust service retention rates, with 70% of customers returning to authorised dealer workshops post-warranty. With a sprawling network of over 1,700 outlets nationwide, Ashok Leyland guarantees an authorised service centre every 75 km along major highways, offering unparalleled support to its customers.

This latest milestone underscores Ashok Leyland’s dedication to empowering businesses and driving economic progress, making it a true flagship of the Hinduja Group.