7 Mistakes to Avoid During Exhibit Planning

Exhibit planning is an extensive thing to handle. Right from design to construction, installation to dismantling, and logistics to storage, you have to consider every aspect with great attention. Some mistakes may also happen. If you are soon going to exhibit and want to avoid committing a mistake, you are at the right spot.

In this blog, the trade show exhibit companies Las Vegas trade show exhibits for more than two decades are going to share the seven most common mistakes that exhibitors unusually make during exhibit planning. Refer to the points mentioned below and make your exhibit planning and execution foolproof.

1. No Definite Goals and Objectives
   

Without any goal or objective, your exhibit marketing plan is going to be weak. Your goals tell you about the direction of how you should proceed with your exhibition strategies. Whether you have to launch a new product, generate leads, or expand your network, you need to define your exhibition objectives with clarity.

2. Ignoring Pre-show Marketing
   

It doesn’t matter how beautifully you may have designed your best trade show booth designs, you can’t expect to have huge booth traffic due to it. Leverage the power of pre-show marketing to make your target audience aware of your participation. Run social media and email campaigns to connect with potential customers before the event. 

3. Ambiguous Brand Messaging
   

Even if a potential customer comes near your booth and doesn’t feel like your brand and offers are relevant to him, he will pass your booth without engaging. Your exhibition rentals need to have clear branding and easy-to-comprehend brand messaging. Create concise and simple messaging to convey to your target audience the products and services you have to offer.

4. Similar Booth Design and Massage as Your Competitor
   

You have to stand out from your competitors through your exhibition stand rental and messaging. Make sure that your brand presence is different from theirs. Similar appearances and messages will make your audience pass around your booth without even realizing that it is a different brand. 

5. Impractical Stand Designs 

There is no benefit of having visually striking exhibition rentals if it is not properly functional. Ensure that your exhibit design design allows smooth movement of foot traffic and doesn’t hinder client interaction. It should not be too noisy or too cluttered. Incorporate comfortable lounge space in your stand to have smooth conversations.   

6. Booth Staff with Poor Body Language 

Poor booth staff behavior ruins the visitor's experience. Avoid the mistake of hiring unprofessional individuals as your booth staff. Always choose the finest professionals, train them, and encourage them to approach booth visitors with appropriate enthusiasm. 

7. Ineffective Post-show Follow-up Strategies
   

Your exhibition doesn’t end with the event. Make an effective follow-up strategy. Approach your leads promptly after the show with a personalized approach. Determine their interests and craft your follow-up messaging accordingly. That approach will increase the likelihood of getting conversions. 

Get in Touch with Triumfo Inc. for Premium Quality Exhibits in Las Vegas

Triumfo Inc. is a prominent service provider for exhibition rentals in Las Vegas. With 25+ years of experience and in-house production capabilities, they offer top-notch booth design solutions at unbeatable prices. Get in touch with them for a seamless and smooth exhibition experience.