When All You Need Is a Basic Website—Tips to Make it Profitable

Summary: A basic website can be a monetising digital asset—sometimes even surpassing complex website designs. From single-page, 5-page sites, and WordPress blogs to Wix and Shopify sites—keeping it simple has so many options. Queenstown in New Zealand is becoming a hub for professional web design and development; this article leads on the best practices used by the experts here to make simple, basic websites click! 

According to a leading web design company in Queenstown, Plus Promotions NZ, many of their clients think that “minimalism” is the essence of simplicity. But minimal websites can be complicated too, especially in terms of scalability. The “little less conversation” attitude of these designs leaves a lot of room for communication and “little more action.” 

An estimated 68% of businesses seek professional web development and design in Queenstown to optimise their “basic” websites into more complex ones, just to make them more profitable. It sends the wrong message that basic websites don’t pay. They do and do it very well.

Essentials of Designing a Simple Website

The vital features that make basic websites more powerful are how they are the easiest to navigate. It is typical for a web design agency in Queenstown to implement responsive design and make these sites functional for all kinds of devices. That is the standard norm. 

Whether you are a small business, a local business, or a startup just beginning its digital journey, having a basic website can offer a balance of freedom and potential. To make it work, you need a crisp design without depriving the essentials. 

• Layout Design: Let’s rethink the “single-page” website. It just needs one-page scrolling for your users to access via desktops, mobiles, and, you never know, even smartwatches. Optimised images, grid layouts, reduced inline scripts, and quintessentially HTML pages are the safest bets. 
• Speed: The common principle for web development and design in Queenstown is to make websites load within 2.5 seconds on PC and less than 8 seconds on mobile. Uptime is crucial to be no less than 98%. With reduced content and attributes, it gets easier for basic websites.
• Solid SEO Framework: SEO is not just about "keywords." It also has a significant contribution from the website design and layout, uptime, and ease of navigation.
• Content Marketing Strategies: If content is king, then clarity is the queen. A winning content marketing strategy is one of the strongest monetising aspects of a basic website, which must answer the 5Ws with an outright semblance.
• Forms: A well-placed, straightforward form can do the job of snazzy lead-generating features. The place to put “lead forms” is on the homepage and contact page. You can have it placed on the service pages too.
• Call-to-Action: “Book a Free Consultation!” “Get a Free Quote.” or something more direct like “Find Out How It Works For You” are some of the most effective CTAs that generate the maximum conversion rate. The strategic placement of buttons and the CTA content are the most essential elements of the process.
• Privacy and Security: Security and privacy have to be of the highest standards. Period. It is typical for a modern web design company in Queenstown and other locations around New Zealand to offer an SSL certificate and give your website the HTTP prefix in the browser bar. SSL certification is also a Google ranking factor. Furthermore, all websites need a Privacy Policy page, with a clear mention of cookie policy. 

The Social Aspect 

Social media has become an important part of websites. Instagram, Facebook, and LinkedIn are the frontrunners; you can also add YouTube, TikTok, and other social media based on your industry domain and target audience. 

This is not only an extension of your website but also your business. While you can always keep it simple on your website with limited content, for social media, the more activity and consistent content you give it, the better. Integrating the social aspect can accelerate your band outreach without spending a whole lot of money. 

Google My Business Listing 

This is where you get important reviews and ratings that can give your business a higher competitive edge. Good words and positive feedback from satisfied customers are the strongest assets to build and retain local rankings and generate quality leads for the website. However, if there are ever negative reviews, businesses must face them with clear communication with the reviewer. It sends out a positive impression that this business is willing to take responsibility and improve. GMB listing is often a part of web development and design in Queenstown when professionals offer a comprehensive approach to the client to launch their online business. 

It Makes Sense to Talk To A Web Design Company in Queenstown for a Simple Action Plan 

Many people think that just because they have a small business or a basic website, it is okay for them to get fewer leads than their competitors in the same industry. Having a basic 5-page, 3-page or single website can be an excellent asset, which reduces the hassles of CMS management. 

Whether it is a traditional corporate website, a booking website, an online tutorial, or IT services, have a confident approach with user-friendly design, crisp content, and local SEO standards. 

Website development is now easier for non-savvy people, with the emergence of website builders, robust content-creating tools, and AI. However, even with all these resources, people still feel confused or overwhelmed sometimes, when it is time to get started. Professional advice plays a vital role in setting a direction and spreading awareness. Talk to a professional before you buy your first domain and hosting service and make conscious decisions at the right time.

Author:

The author works independently with a web design company in Queenstown. She writes about essential trends, technology, and techniques of building and running websites and tonnes of local news, insights, and happenings.