All You Need To Know About Top Of Funnel Marketing

Funnel marketing is a deliberate and purposeful process of marketing that is used to manage customers’ journey to purchase. It remains, therefore, an important notion that must be fully appreciated and effectively managed by different forms of enterprises. This post aims at explaining what top-of-funnel marketing is and why it matters.

What is the meaning of  Top of Funnel Marketing?

Top-of-funnel marketing is mainly concerned with identifying as many potential customers as possible and educating them on the existence of your product or service. It is the first in the series of the buyer’s journey, whereby, you capture the attention of your target consumers.

Building Awareness

At this stage, the purpose is to increase awareness and create interest. The major target in this stage will be to use content marketing, social media, and paid advertisements. Develop content that holds some value informative as well as enjoyable which makes your brand more appealing.

Identifying Your Target Audience

In top-of-funnel marketing, one has to have more insight into the audience that they are targeting than any other thing. This makes it easy for you to know what they want, what they like or dislike, and what they go through. Take the time and effort to ensure your messages are being delivered to the right audience at the right time and every message hits the audience bang on.

Creating the Preconditions to Converting

Each step of the top-of-funnel marketing paves the way for the other for conversion to occur. This is because by creating awareness, the interest that you create is likely to turn into customers. Make the handover effective to the middle of the funnel where leads are not only created but also, groomed and evaluated.

This means that you ought to be familiar with the buyer personas that you intend to be selling your product. By targeting top-of-funnel marketing, you will be pulling in more leads, creating an increased brand awareness, and motivating more conversions. It is to be remembered that correct and effective implementation of the marketing strategy highly determines the growth and success of businesses.