Ultimate Guide to the Louis Vuitton Neverfull Bag

History of the Louis Vuitton Neverfull

Introduced in 2007, the Louis Vuitton Neverfull bag rapidly emerged as a fashion masterpiece. Inspired by the ever-stylish and versatile demands of modern life, the Neverfull captures the essence of practical elegance. Originally conceived as the ultimate everyday companion, its name reflects the bag’s nearly limitless capacity, seamlessly adapting to the dynamic needs of the wearer. Over the years, the Neverfull has undergone changes in materials and limited edition designs, effortlessly navigating the ever-shifting currents of the fashion world. Adorning the arms of style icons such as Miranda Kerr, Reese Witherspoon, and Rihanna, the Louis Vuitton Neverfull has solidified itself as an enduring emblem of sophistication and functionality.

In 2007, the team decided that they needed a modern take on the multi-purpose shopper. “We didn’t have a bag for going to the beach, working, shopping, carrying baby equipment,” Nicholas Knightly, former director of leather goods design said in ‘Louis Vuitton Bags: A Natural History’. “The Neverfull is all of that combined.”

It was designed with a simple silhouette in mind, but with technical measures so that it could carry as much as the user needs. Although the handles are slim, they are reinforced with double stitching and thick overstitched chapes which are able to carry more than 100 kilos of weight. The drawstrings on the side can be pulled to change the look of the bag, but they are also part of a technical system that enables the contents of the bag to be more secure once clipped together, and the tote comes with a detachable pouch which can be used as a pocket or carried as a clutch. And, the practicality does not end there. The bag is able to be folded down and flattened so it can fit tidily into a suitcase or trunk, meaning it can be easily taken away on trips.

Having been released for the first time in 2007 as seasonal bag, the Neverfull might not have as long a history like the Alma or the Speedy but since then it has been re-released in a multitude of new materials and styles. In 2013, Louis Vuitton updated their signature tote to include a detachable accessories pouch, and they began introducing additional interior lining colors too. The pouch was so popular that it is now a highly sought after item on its own.

Neverfull Materials

When the Neverfull was first introduced, it was made available only in Louis Vuitton’s classic brown monogram canvas. After its booming success, it was quickly made available in Damier Ebene, followed by Damier Azur, and later, epi leather and Monogram Empreinte, as well as other Limited Edition versions, including Limited Edition versions by Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama, Kansai Yamamoto and other seasonal variations.

Interior Options and Reversibility

An interesting function that is often forgotten is that the Neverfull is reversible. Due to its unique seam construction and finishing, the tote can be flipped completely inside out for a new look.

There is an ongoing debate over which exterior-to-interior combinations handbag lovers are most fond of. In the beginning, the Neverfull only had two interior options available: beige and cerise (cherry). When it became evident that the Neverfull wasn’t going anywhere, and its popularity became unquestionable, the brand decided to introduce new interior options. Over the years, the options Rose Ballerine, Pivoine, Fuschia, Abricot, Piment, and Mimosa have been available.

Neverfull Sizing Reference

Even though the Louis Vuitton Neverfull launched in 2007, it’s already a classic handbag staple. The tote bag’s generous size makes it the perfect carryall for the office, travel, or even a diaper bag. But which size is right for your needs? Rebag walks you through all the sizes of the Louis Vuitton Neverfull — BB, PM, MM, and GM.

Described as the Houses’ “forever favorite,” the Neverfull gets a refresh in the form of a miniature tote, dubbed the Neverful BB. Unlike its big sister, the BB version comes fitted with a top zip—a major gripe fans have always had with the originals. Said to be just the right size for small essentials, it can fit a smartphone and a smaller, compact wallet and has overall dimensions of 9.4″ L x 5.5″ W x 3.5″ D. While the interior is tiny, the first buyers report that the bag can hold much more than expected. The interior has one small flat pocket, and the bag comes fitted with a detachable D-ring coin purse that can hold your keys or other small necessities.

The Petit Modèle (Small Model in English), or PM Neverfull Louis Vuitton bag, is the smallest of the Louis Vuitton Neverfull tote bags. The smallest Louis Vuitton tote measures 11.4’’ L x 8.7’’ H x 5.1’’ W. The PM Neverfull Louis Vuitton Bag has a handle drop of 6.5 inches. The Louis Vuitton Neverfull can be worn on the arm, shoulder, or carried by hand. It fits a tablet, a wallet, makeup bag, phone, and more.

The Moyen Modèle (Middle Model in English), or MM Neverfull Louis Vuitton bag, is the medium-sized Louis Vuitton Neverfull tote bag. The medium Louis Vuitton tote measures at 12.6″ L x 11.4″ H x 6.7″ W, with an 8-inch handle drop. This Louis Vuitton bag can be carried on the shoulder, arm, or by hand. Stuff it with a small laptop, sweater, makeup bag, wallet, keys, phone, and more.

The Grand Modèle (Large Model in English), or GM Louis Vuitton bag, is the largest of the Louis Vuitton Neverfull tote bags. The large Louis Vuitton tote measures approximately 15.7″ L x 13.0″ H x 7.9″ W and the bag has an 8-inch handle drop. The GM Neverfull can fit practically anything you put in it, and works great as a carry-on when traveling by air.

Finally, it’s important to note that the resale value of this bag is close to the current retail price. The Neverfull is extremely popular and is among the more reasonably priced in Louis Vuitton’s collection, making it a smart choice if you want to start investing in designer bags. Popular on the secondary market in its own right, the pochette can even be sold separately from the tote, making the Neverfull that much more affordable! If you can snag a pre-owned Neverfull in very good condition at a couple of hundred off the retail price, then all the better.