How to Promote Your Music Independently in 2024?

If you are asking how to gain subscribers on YouTube or how to promote your music then this blog might just be the perfect thing for you to thrive on the internet.

The internet has opened floodgates to the world of fame and competition. Everyone who is a content creator is trying to make a name for themselves, whether on YouTube or other digital platforms like SoundCloud. If you are a content creator who wants to know how to gain subscribers on YouTube then this blog is just for you. Apart from YouTube, if you are a rising musician then you often think about promoting your music-on-music streaming platforms. 

Thanks to the rising craze for the internet, the music industry has also set its foot in the digital market holding hands with music streaming platforms like SoundCloud do you know that one of the most searched topics related to music on engines is how to promote SoundCloud music? Well, following the steps mentioned below can help you do just that. 

Creation of Original Music and Engaging Video

In the case of YouTube and SoundCloud to gain subscribers and listeners, the first thing that needs to be done is the creation of content that is engaging and gives out information, introducing the audience to unexplored lyricism or tunes at the same time. For better content, you can try to:

    • YouTube: Build your content around specific topics and audiences. 

SoundCloud: In case you are a musician try to stick to the style or genre that is loved by both you and your fans. 

    • YouTube: Plan and write a script for your video so that you ensure all the important points are covered and avoid boring the audience with unnecessary information.

SoundCloud:  When you are talking about your music or something related to your music make sure the content is well scripted while keeping in mind the musical taste of your audience to attract them.

    • YouTube: The platform has become home to many outstanding series so it is quite famous for this. To retain the anticipation of the viewers, releasing teasers or trailers on this platform is a very good way.

SoundCloud: Uploading of teasers or 30-minute snippets of your tracks can help to retain the attention and anticipation of your fans on the platform. 

    • YouTube: The use of original content is the golden rule of any digital platform. Copying somebody else’s work will only lead to negative feedback and a decrease in number of subscribers. 

SoundCloud: The same goes for this music streaming platform as well. Copying other artists' music or melodies is a huge no-no and can get you banned from the platform too. 

Being Consistent

YouTube: Unless you are uploading a blockbuster series on your YouTube channel, try to publish your videos frequently. The audience may wait 5-6 years for the next season of a famous series but they might not stick around for part four of your last video if you take too long to publish it. So without regularity, you will end up wondering how to gain 1000 subscribers on YouTube for Free without actually getting it.

SoundCloud: Most of the time the listeners lose track of your releases if you are not regularly launching your music. Sticking to the promise you made to yourself and your audience about a new track must be kept, which can be done by SoundCloud Playlists because this gives the audience an idea and an assumption of your release schedule which in turn helps them to prepare themselves to dance on your newly released tracks.

Studies have shown that publishing videos regularly or more than once in a week perform better than those who don’t. If there is a long gap between the video or track uploads then the audience may lose interest and unsubscribe or unfollow.  

Optimization of YouTube Videos and SoundCloud Profiles

YouTube: Optimization of your YouTube video ensures that your video ranks at the top when searched on the search engines. These videos can be optimized through different ways like adding keywords to the titles, adding keywords, timestamps, and links to the description, and also adding effective video tags that help others to find your video. 

SoundCloud: The same trick is applicable in the case of promoting music on SoundCloud as well.  Apart from this, tracks can be optimized by using images that are as good as your music, and by building your discography via marking playlists as albums, EPs, or compilations to display to their release. 

YouTube: To optimize the channel, creating a YouTube trailer that offers the audience an idea about the brand, the type of videos you post, a vision of your future posts, and your release schedule is important.

SoundCloud:  For this music streaming platform, the creation of a profile that reflects and resonates with your true self and your music is essential for listeners to understand your art.

Design is a key element in both the case of SoundCloud and YouTube. An interesting look for the profile on YouTube or SoundCloud by appropriate keywords, description, images, and bio is crucial to obtaining an audience and keeping them engaged in your content. 

Keeping an organized homepage is a very good way to retain subscribers. If you are someone who uploads a lot of videos and then wonders how to gain subscribers on YouTube then it is best to keep playlists and organize the videos accordingly so the audiences do not get flustered and confused while checking out your channel. 

Creation of High-Quality Videos

People do not want to watch a video that has poor audio and video quality. The same thinking takes place when the topic of bad sound quality comes up in regard to a musical track. For a music track, the audio is the most important thing. When you present your content in high quality people take you a lot more seriously.  For this, keep in mind a few things:

    • Ensure that the shoot for the video is done in a quiet place with minimal to no ambient noise in the background. 

    • Good recording pieces of equipment are important so that the audio is clear. Always remember to keep an eye on the input volume meter while recording. 

    • Choose a good and clutter-free background or a green background while using studio lights during the recording session.

    • Usage of tripod helps in stabilizing the video which helps to get better quality of the video.

Engaging with Audience

This trick is old but effective. Encouraging the audience to comment and give feedback to your music is important and it creates a sense of belonging among the audience. Reacting to good comments and their support and learning from criticism and taking them respectfully are good ways to win the heart of the audience. 

Other factors like collaborating with other artists and creating a deep bond can lead to an increase in the number of listeners on the platform. One of the easiest ways to promote music on SoundCloud is by promoting the tracks on other social media platforms as different groups of people will end up at your SoundCloud profile through the social media platforms and can finally answer your most asked question about how to promote SoundCloud music. Another way to promote music on SoundCloud is by participating in repost chains and implementing email marketing.

All of these are perfect for getting subscribers or listeners but if you just want to focus on your content and not on its promotion then it is best to give that responsibility to promotional companies who with their years of experience will guide you through this process step by step. To establish yourself, a huge number of subscribers and listeners is required and the only way to gain this is by producing engaging, original, and good tracks and content for the audience.