How WhatsApp Chatbots for Banking are a Game Changer in Mexico?

It is impossible to overstate how much technology has improved productivity, decreased the need for human intervention in repetitive operations, and accelerated the delivery of services. Irrespective of the industry or vertical, quickly developing technologies are increasingly important for facilitating efficient workflow and process automation.

Digital transformation made possible by cutting-edge technology and sophisticated communication standards is particularly advantageous for the banking and fintech industries. While FinTech is expanding and retail banking is quickly adopting mobile-centric client experiences, a Deloitte 2019 report highlights the significance of digitization in the industry. Learn how it will be if you integrate whatsapp business API into your business:

Specifically, what is WhatsApp Chatbot for Fintech & Banking?

A chatbot on WhatsApp is an application of software that runs on the messaging service. In certain situations, artificial intelligence or a predetermined set of rules power the chatbot. Essentially, a whatsapp chatbot is made to converse with people via chat. Banks and FinTech businesses may use WhatsApp bots to support, generate leads, and assist on the most widely used messaging platform globally.

Whatsapp bots can be a real game-changer in the highly competitive banking and FinTech industry by enabling easy interaction with your prospects and existing customers through the app that they use most frequently. Consumers frequently complain about the lack of clear accessibility to decent customer service and resources.

Whatsapp chatbot for business in Mexico:

For businesses in Mexico, WhatsApp is essential. It's a leading customer engagement platform with over 90 million users. With widespread use, the WhatsApp Business app has simplified support and increased engagement for Mexican businesses.

WhatsApp Chatbots' Main Applications in Finance and Banking

With WhatsApp chatbots, banks and FinTech companies have a better opportunity to interact with their customers, who are mostly focused on three areas:

Client support

According to a Gartner report, 85% of banks and other organizations will likely use chatbots to communicate with their clients shortly. According to a recent report by Juniper Research, chatbots can help banking and FinTech companies save billions of work hours through automation and the use of various conversational tools.

Because consumers don't have to wait hours or days to obtain answers to even the most basic questions, banks use WhatsApp business chatbots to provide excellent customer care.

Your WhatsApp chatbot can immediately answer all typical support questions. WhatsApp's simple and convenient configuration allows the bot to effortlessly route questions to a human customer care agent if it becomes stuck and cannot respond to a high-level inquiry.

Notifications and Alerts:

One of their ongoing challenges is getting clients to see the warnings and messages that banks and FinTech companies send them.

By using the WhatsApp API for notification sending, banks may greatly increase the likelihood that their consumers will open their notifications.

WhatsApp bots make banking and FinTech companies' operations more effective by handling tasks like sending notifications for check depositions and reminders to pay bills on time through FinTech apps.

Quick Response from Customers

You may use the same WhatsApp bot conversation to ask clients to rate you immediately after you provide them with banking services. This ensures real-time updates and a high response rate, which is crucial for FinTech and banking.

Since WhatsApp is a widely used and practical program, users are more likely to reply to messages or surveys asking for feedback. Using this feedback data, you can better understand and service your clients.

Direct marketing and promotions

Banks and FinTech companies can reach a broad audience directly through direct WhatsApp messages and automated conversations sent by a WhatsApp bot. For instance, banks may use the bot to automatically start the sign-up process and send a user a special promotional offer.

This lessens the possibility of losing potential customers due to poor customer service or the difficulty of persuading a user to visit a website.

To put it simply, banks may improve customer engagement by using WhatsApp bots to provide more prompt and attentive service.

In addition to this, banking and financial institutions would be wise to invest in WhatsApp chatbots because of these reasons:

●      Because of automation, it enables you to keep consistency with each user.

●      WhatsApp bots are capable of working continuously with little assistance from human workers.

●      Because of its end-to-end encryption feature, the WhatsApp API is incredibly safe and user-friendly for sending and receiving private banking information.

●      WhatsApp bots can perform flawlessly at all times, with 100% deliverability and a high response rate.

Wrapping it up:

Thus, whatsapp api in Mexico from Gupshup is your go-to option for your banking. We offer comprehensive analytics, 24/7 help, and simple onboarding. Custom integrations, customer assistance, and notifications are all excellent uses for the platform.