E-commerce Website Design Mistakes to Avoid

Creating an online store? Be wary of the following mistakes. E-commerce website design in Vancouver can be a strong foundation for your online business or its complete downfall. Unfortunately, many companies fail to make the right design decisions. Such mistakes lead to loss of customers and negatively affect sales figures. This post also points out the mistakes that should be avoided. We’ll teach you how to make an online store user-friendly.

[1] Cluttered and Confusing Layout

A mistake that is poorly avoided when designing an e-commerce website is including a lot of information on the pages. A cramped website design in Vancouver confuses the visitors and makes it difficult to locate all the products that are being sold. Ensure you keep it simple for the sake of detailed design. You must make good use of the white spaces and group products in easily identifiable categories.

[2] Lack of proper Descriptions and Images

Customers cannot come and feel or even touch or see your products. Hence, descriptions and images are your ‘selling’ point. Do not give clients or customers weak descriptions of the product they are buying. You must utilize clear pictures taken from different angles. It may help to include videos or 360-degree images for more complicated products.

[3] Complicated Checkout Procedure

Long or complicated checkouts cause customers to abandon their orders and not proceed through the final stages of purchase. You should reduce the number of steps to a minimum. Provide options for guest checkout and include a progress bar. The idea is that your E-commerce website design in Vancouver should make buying as simple as possible.

[4] Absence of Mobile Optimization

You must pay attention to how clients peruse your items. This is to guarantee your site is more responsive and enhanced for utilization on tablets or mobile phones. You should check how your site looks on different screens, especially on mobile and ensure that it loads faster on small devices.

[5] Hidden or Unclear Shipping Information

One of the most significant contributing factors to abandoning a cart can be hidden shipping charges. Specifically, clearly state the shipping and delivery charges so that the customers have no complaints. You need to think about offering free shipping at specific amounts to entice customers to buy.

[6] Ignoring SEO Basics

The design of your e-commerce site may be excellent. However, it won’t mean much if people cannot find it. You must use the right keywords in product descriptions and meta tags. Make sure to create unique content for category pages and that your site structure is friendly to search engines.

Signing off

Making sure not to commit these typical blunders in the design of your e-commerce website can greatly enhance its functionality. Keep in mind that for many people, your website is their initial interaction with the business. With this, you can make a website design in Vancouver which not only looks good but also transforms visitors into dedicated customers.

Ryan Stevenson is the author of this article. For more details about Marketing Agency Calgary please visit our website: stealthmedia.com