7 Ways to Attract Customers in a Retail Store
Owning a retail store doesn’t make you escape from owning the losses, you have to as the circle completes when both profit and losses go in not a similar ratio. Like you can’t control an apocalypse in front of your store (unless you acquire superman powers), inevitably, you can’t have a loss and only profits. The foot traffic is just concurrent and proportional with the above-mentioned scenario-driven brutal true crux. Maybe there is a space design problem or your store needs a proper design treatment in a varied manner. The end motive is just to increase the footfall, regardless of every worldly pleasure. The attempt to entice customers just coincidentally makes your decision firm about making an organized retail store layout planning.
Here are the 7 different ways to improve in-store traffic and to attract more customers to your store -
- Attractive Store Layout: Having a powerful store layout design is the core to keep the customer retained in your store and stroll for more. As advised by a retail design agency a shopper experience journey begins right from the entrance, as the brand logo on the entry gate makes the customer connected. The main space of the store from where the stroll journey of a customer will begin should ensure that the part of your store stands out the most in lighting, display, and color blending to attract the customers. D’Art offers one of the best retail store design services and firmly believes in connecting a brand to the consumer through visually narrating its story. The art of visual retailing needs to be mastered with a factual picture of welcoming customers as the first impression and the extra consideration in terms of what you show and how you show.
- On Social Media - The Digital Way: Maintaining a good social life helps you connect directly to your customers. And in this digital era, ensuring a constant flow of movement on the different platforms can help bring your sales graph from down to up. Offering online purchases and enticing offers can also increase the footfall in the brick-and-mortar.
- Advertise-Advertise-Advertise: Advertising and Advertisements catch the eyeballs much faster than you ever think of. Spending smartly in advertising helps build more slow sales during low periods. It includes both ATL and BTL Advertising methods that ultimately incorporate traditional media and digital media. Allocating an advertising budget in monthly expenses can yield more effective results.
- Sale-Often: Constant sales are like the majors to be achieved over a period. To make it more sustainable, timely offers that attract the foot traffic in-store accompanies the sale part. Maintaining a connection through various digital marketing methods with the customers helps in prompting them about new additions to the store as well as about the recent offers and packages, etc.
- Reputation-Matters: Reputation is what a brand lives and stays for. After all customer loyalty ripes from there. Once attained, the brand should maintain it without fail unless the overhaul treatment will start. The negatives also carry the positives with them and working on them you can block the traffic.
- Customer Services: Providing the best customer support encourages WOM (Word of Mouth) and helps drive both sales and loyalty. Don’t miss on them, stay connected with them, understand their present and predict their future needs, act on them and teach them about the new arrivals. Running a customer loyalty program can overwhelm your brand and can trigger an emotional connection. The best practice is to maintain a proper customer database and will help make future prompts. Provide them the experience they are searching for, just drive that experience through your products by building narratives around them.
- The Voucher Game: Putting vouchers on the first purchase is the key to drive the customer in. Many business models rely on this tactic. The voucher game does not end only at the first buy, it is the weapon, catalyst, and prompt for future sales.
All the 7 cruxes are a must-try for every retail store owner. Success never comes as easy as a gelato. You have to stay around and have to take control and create strategies.
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